The American Heart Association (AHA) has a great opportunity for MARKETING COMMUNICATIONS MANAGER, BRAND ADVERTISING AND DESIGN in our National Center office located in DALLAS, TX .
As the Marketing Communications Manager, Brand Advertising and Design, you will help manage the day-to-day strategy, development and implementation of the American Heart Association/American Stroke Association national brand campaign and advertising efforts, as well as the AHA/ASAs inventory of public service announcement campaigns. This role has a focus on digital advertising with a spotlight on analytics and optimization. Includes working with internal clients at the National Center along with its Affiliates and local offices.
- Support day-to-day management, evaluation and optimization of the AHA/ASA National Brand Campaign, including but not limited to paid media, implementation and integration across other AHA/ASA initiatives, and planning and execution within social media. Day-to-day work with agency(s) of record
- Develop and support local activation of national public service announcement campaigns, including assessing local and regional needs; writing strategic internal communications plans, development of appropriate resources; fulfillment of assets when needed; and ongoing consultation with AHA/ASA Affiliate and local staff
- Work closely with AHA/ASA National Center online community managers to ensure integration and brand visibility and exposure. Prior familiarity with social media analytics, Adwords/Google Analytics a plus
- Supervision and maintenance of the site, www.localheart.org at http://www.localheart.org/ . Includes uploading photos, videos, logos and other assets to support activation and extensions of AHA initiatives
- Consult with AHA Affiliates and local offices regarding implementation of the national brand campaign and public service announcement campaigns, including necessary informational meetings, updates and development of appropriate resource materials
- Work with the Corporate Development team to manage the approval process for materials developed by sponsors. As a first project, the Marketing and Communications Manager will work with leadership to streamline and potentially digitize the full process
- At least five (5) years experience with social media and community management experience
- Effective communications skills both internally and externally, to all levels
- At least three (3) years of paid digital advertising campaign development, deployment and evaluation
- Working knowledge of Google Analytics, and MS Word Outlook and Excel
- Must be able to travel up to 5% of the time
- Web content/HTML management experience
- MS PowerPoint knowledge and presentation skills
Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.