AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.
Integrated Communications and Marketing is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units.
Summary Statement
Working closely with management and colleagues, oversees the development of original AARP multi-media content and creative elements, including TV pilots/specials, presentation reels, and series.
Responsibilities
- Brainstorms internal concepts for multi-media content that will evolve the AARP brand, identify concepts, and talent that are a good fit for AARP. Develops and produces with an eye to flawless execution and brand consistency across all forms of media platforms. Whether to educate, entertain, or inspire, translates AARP¹s policies, advocacy, social impact, and member value goals into relevant and meaningful content for viewers.
- Generates new original content strategies, including identifying new material, partners, and opportunities. Builds and maintains relationships with the creative community, including TV network executives, producers, directors, production companies, agents, and managers.
- Works collaboratively with the management, the team, and colleagues to optimize integrated community content for various business units.
- Works closely with all AARP content teams and business units, such as, but not limited to, AARP The Magazine, Bulletin, AARP.org, Social Media, and others to recognize what creative product is required.
- Expands storytelling and helps manage innovation across all platforms. Uses vision to see how long-form pieces can be edited, re-versioned, or reimagined into other forms allowing for multi-form and multi-media opportunities.
Requirements
- Completion of a Bachelor’s degree in Journalism, Public Affairs, Communications, English, or Film (Master’s degree a plus) and a minimum of 10 years of experience.
- Prior experience working for an established television network, syndication company, top 20 market local TV station, or a film/digital production company.
- Prior experience in optimizing content for digital channels, as well as producing socially relevant content.
- Requires an independent thinker and idea-generator with outstanding editorial judgment and creative abilities, strong verbal and written communications skills, and demonstrated leadership skills.
Benefits Offered
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.