*Position location to be determined by home country of successful candidate within a jurisdiction (Country or U.S. state) where WVI is registered to operate.
PURPOSE OF POSITION:
The Senior Advisor for Child Sponsorship Marketing – Asia Region heads up the strategic direction of child sponsorship marketing within World Vision’s Asia Region support offices, focused on stabilizing fundraising income (currently at $333m annually) and returning it to growth. The role will have regional leadership for and representation of a global strategy initiative to revitalize child sponsorship marketing to become industry best in class, ensuring stability and future growth of our field ministry to bring life in all it’s fullness to millions of the world’s most vulnerable children. This is an exciting opportunity to be part of a global change initiative within a category leading iNGO.
Responsibilities also extend to global leadership and strategic oversight of specific global marketing and supporter engagement projects relevant to the revitalization of child sponsorship.
KEY RESPONSIBILITIES:
- Lead a best in class regional marketing discipline through developing relationships with and competency of Asia regional fundraising offices (support offices).
- Provide expertise, mentorship and training as required in marketing and resource generation; lead collaborative learning, best practice management and adoption, regional discipline and alignment, along with emerging innovation opportunities to increase value for Child Sponsorship within:
- Consumer insights & segmentation
- Review regional support office Child Sponsorship fundraising business models, and as required help smaller offices develop more sustainable and compelling business cases including market sizing and assessments, competitive environment and marketing strategy to help make strategic growth choices.
- Lead and regionally represent global projects to Asian support offices, toward achievement of global strategic goals - for example, FY17/8 projects as follows:
- Strengthening Child Sponsorship Marketing Offer - acquiring regional research and insights, managing situational analysis and eventuating local market testing.
- As a member of the global leadership team in Child Sponsorship Marketing & Engagement and as part of the Global Resource Development department, contribute to wider objectives around child sponsorship, marketing and fundraising best practices:
- Effectively represent our new global brand framework as a regional brand ambassador.
KNOWLEDGE,SKILLS & ABILITIES:
Required:
- 7-10 years in marketing, fundraising or related role, including 2 years at a leadership level with demonstrable success in achieving growth.
Preferred:
- Understanding of child sponsorship marketing strategies, with the ability to develop strategic and tactical communications plans and outline the resources required to implement them.
Work Environment:
- The position requires ability and willingness to travel domestically and internationally up to 20% of the time.