The Director of Content is responsible for helping to develop and deliver an agency wide content strategy including content creation, content marketing, content operations (oversight of asset management tools), proper measurement of content performance, strategic integration with agency colleagues for both pre-positioned and real time content needs all within an agile working environment. The Director of Content will:
- Effectively support telling the story of our brand in a more consistent and compelling fashion and shares content insights to evolve our brand and engagement of the American public. This role helps to lead the agency strategy to ride the wave of public interest, trending topics and media.
- Ensure collaborative approaches to content development across key stakeholders to build content leveraged consistently in earned, owned and paid channels.
- Drive more efficiency in content gathering and production both within the US and globally.
- Support digital content strategy and production throughout the marketing funnel from strategy to execution.
- Build effective content marketing plans that support agency priorities.
- Key partner to the Global Creative Content Unit (GCCU) to advocate for US content needs as well as effectively share and leverage global content.
Areas of Responsibility:
- Define and build content strategy for the agency, including integration of creative strategy, execution, distribution, measurement and communication of content insights. Includes oversight of US content strategy efforts and best practices as well as participating in global content strategy plans. (20%)
- Work with brand marketing, multi-media, and divisional Marketing, Communications and Fundraising colleagues to create content that aligns with agency priorities and public dialogue. Collaborate with internal and external creative partners including writers, designers, multi-media experts and developers to deliver creative content solutions. Oversee the creation and dissemination of yearly pre-positioned content packs. (20%)
- Coach, supervise and develop a team that will work closely with channel managers and content operation teams to develop editorial plans, performance standards/KPI’s and continue to improve processes. Provide strategic and technical expertise during agency planning and cross agency meetings to ensure content alignment. (20%)
- Lead content marketing efforts including support of digital content strategies (15%)
- Optimize content operations between content producers (GCCU, brand, sponsorship) to ensure effectiveness and efficiency in gathering and leveraging content. (15%)
- Support emergencies and ad hoc content needs. (10%)
Educational Background:
Bachelor’s degree or equivalent relevant experience required.
Skills/Experience:
- Minimum 7 – 10 years’ experience with content marketing
- At least five years of demonstrated success in leading digital content.
- Demonstrated understanding of content marketing, communication strategy, and content distribution channels.
- Ability to think strategically and drive solid results to grow the business.
- Digital-specific content experience preferred.
- Demonstrated ability to work with multi-media teams to tell compelling stories across varied content and channels (written, interactive, visual, video).
- Ability to collaborate effectively with other agencies and client partners to meet common goals.
- Working knowledge of content management and measurement platforms.
Preferred Qualifications
- Non-profit experience is a plus
Compensation/Benefits:
- Aetna Medical and Dental insurance with a concierge service
- Health Care and Dependent Care Flexible Spending Account
- Vision Insurance
- Life insurance
- Employee Assistance Program
- Commuter Benefit Program
- Vacation and Sick leave
- Paid holidays
What makes us special!
- Generous Retirement Savings with matching company contributions of up to 8%
- Family Leave – 10 additional days of paid time off for you to use to care for your family members
- Additional Maternity and Paternity Leave – 30 days where parents can take additional paid leave (beyond short-term disability and FMLA) at the birth or adoption of a child during that critical first year!
- Critical Child Illness Leave – We hope you never have to use it, but we will provide an additional 30 days of paid leave per year should your dependent child be faced with a critical illness.
- Pet Insurance, Critical Illness Insurance, Identity Protection, Home, Auto and additional Life insurances
- Summer Fun Fridays – During the summer months, early release at 1:30 pm every other Friday!
- Volunteer Day – One paid day a year to support the causes that matter to you!
- Ergonomic Options – Every employee at our HQ offices has the option of a sitting/standing desk
- Leadership and Employee Development Training, including:
- Our remarkable in-house CORE, Senior Management Development, and Leadership Development Programs
- Language learning opportunities
- Continuous Improvement skill development programs
- Brown Bag information sharing sessions
- Work hard/Play hard! We make sure there’s ample opportunity for fun, engagement, and celebration while you work, such as networking events, March Madness, World Cup, Dodgeball Tournaments, Take Your Child to Work Day, Founder’s Day, and our annual Day of Service
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 2 2019
Active Until:
Oct 2 2019
Hiring Organization:
Save the Children US
industry:
Nonprofit