Summary
Amnesty International (AI) is a global movement of seven million supporters, members, and activists who campaign for internationally recognized human rights to be respected, protected, and fulfilled. Its vision is for every person to enjoy all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. Amnesty International’s iconic logo has been recognized world-wide for freeing prisoners of conscience, working against torture and the death penalty, speaking out for civilians in armed conflict, bringing human rights abusers to justice, influencing legislation and policy, protecting human rights defenders, strengthening the international human rights framework, and many other human rights concerns.
Operating as a democratic movement from its offices in 70 countries, including the US, Amnesty International is funded mainly by its membership and public donations. No funds are sought or accepted from government for its research or campaigning. AI is independent of any government, political ideology, economic interest, or religion.
Amnesty International USA (AIUSA) is based in New York and is the largest section of the parent organization with nearly 200,000 members, including over 1,000 student and local groups.
Candidate Profile
The Online Giving Manager drives online revenue to support AIUSA’s human rights mission. This position supports the Director of Direct Response to drive performance and meet ambitious revenue goals. Online giving represents $4.3 million of the organizations $38 million revenue. This position develops and implements strategies to bring in new online donors and upgrade and retain existing donors. In coordination with the Direct Response Director, the Manager works closely with Campaigns, Communications and other Development units to maximize revenue across multiple channels.
The Manager is part of the Development Department and is responsible for fundraising goals, and s/he also collaborates very closely with the Public Affairs Department to ensure that online fundraising is part of the organization’s broader digital strategies, giving online audiences a consistent and coherent experience.
Responsibilities
- In conjunction with Direct Response Director, creates annual and long-term goals and projections to ambitiously grow donor retention and fundraising targets.
- Works with Direct Response Director and outside consultant to develop clear strategies to meet fundraising goals. This includes strategies for new donor acquisition and upgrade and retention of existing donors. Responsible for implementing those strategies through hands-on execution and coordination between outside consultant and internal staff.
- Develops and executes strategies for continually testing and analyzing performance data in order to increase donations. Ensure that the learning from both successes and failures is incorporated into strategies moving forward.
- Works with Digital Director to integrate fundraising content into current digital calendars.
- Partners with Direct Response Director and Digital Director to develop strategies and plans to ensure the fundraising, advocacy, and general communication online are integrated and consistent.
- Makes recommendations to Direct Response Director and Digital Director for new digital tools, platforms, systems, or strategies that could be tested at AIUSA.
- Works with social media and other digital teams to maximize giving and donor acquisition opportunities through these channels.
- Monitors budgets and tracks spending. Tracks benchmarks for email performance and revenue generation.
- Develops and analyzes detailed reports to track KPI’s on program performance.
- Works with outside consultant to develop all email fundraising copy. Ensures content for all fundraising emails and tests are consistent with AIUSA’s style, policies and best practices.
- Coordinates with staff responsible for email production and execution.
- Keeps abreast of current and ongoing advances in digital strategy and communications including innovations in information dissemination, social media and engagement platforms, multimedia, and open source technologies.
- Presents a positive image of work group and AIUSA to others.
- Exercises judgment as to choice of work method/procedure and to schedule tasks appropriately to meet guidelines.
- Actively partner with Digital and Campaigns teams to coordinate email communication streams, timelines, best practices, and testing schedules. This will include representing the Development team in weekly email team meetings.
- Ensure ongoing and vigorous optimization of all online donor acquisition and fundraising efforts, including donation form testing and researching and vetting of new apps and platforms.
- Help lead organizational efforts to ensure the meaningful engagement of our online donor and subscriber audiences.
- Other duties as assigned.
Requirements
Education and Experience:
- Minimum 4 years of nonprofit, administrative, fundraising, online giving, or digital advocacy experience required. Experience growing online revenue and meeting ambitious goals preferred.
- Understanding of nonprofit digital landscape, including email giving and advocacy, social media, SEM, best practices and emerging technologies.
- Excellent attention to detail and ability to juggle multiple projects as a member of a cross-departmental team.
- Experience working with and/or building an email list of at least 100,000 subscribers.
- Experience with data analytics and project management.
- Experience writing email copy.
- Comfort learning new technology and working across multiple systems.
- Other duties as assigned.
Skills:
- Excellent written and oral communication skills.
- Excellent interpersonal skills.
- Excellent organizational skills and attention to detail.
- Strong project management skills.
- Ability to work independently and manage time efficiently.
- Diplomatic skills to obtain trust, cooperation, and understanding in order to resolve more complex problems and recommend appropriate solutions.
- Skill in analyzing the characteristics and needs of target audiences and determining the most effective communication techniques for driving performance across those audiences.
- Extensive knowledge of and skill using various CRM packages
- Knowledge of and skill using Excel.
- Creativity, congeniality, flexibility, and a sense of humor required.
This position is covered under the Communications Workers for America - Local 1180
Follow us on LinkedIn: https://www.linkedin.com/company/amnesty-international-usa
Due to the large volume of applications, we are only able to contact those applicants who are selected for interviews.
AIUSA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.