An ACS Copywriter maintains written conceptual and stylistic direction for a wide, varied portfolio of the American Cancer Society’s marketing creative. S/he writes creative and compelling copy that provokes response or involvement, and always a reaction–as well as aligns with ACS brand. This role requires demonstrated confidence with the written word. An ACS Copywriter is tasked with influencing donors, volunteers and employees by delivering a clear message, as well as taking direction to incorporate new voices into campaigns effectively. Often, the ACS Copywriter will also follow and develop an established tone and voice for new ACS initiatives.
- Concepts campaign ideas that work across all media (online and offline; including digital, social, print, OOH, video and TV) that are creatively fresh, strategically sound, and on-brand.
- Creates work that both moves the brand forward and impacts business objectives.
- Professionally and passionately presents copy and concepts, in person or over the phone, to others on the creative team and, at times, business stakeholders.
- Responsible for the quality of his/her writing deliverable ensuring that it meets corporate standards for creative excellence, is error-free.
- Effectively learns language, tone and voice of different divisions, disciplines and functional areas of the organization to understand the lines of business, product, event, partnership or other affiliation or action of that unit.
- Takes complex medical ideas and information and translates them into simple, easy to understand language.
- 4+ years of relevant experience in copywriting. Working knowledge of best practices in copywriting, content strategy and brand voice.
- Balanced understanding of copywriting, strategy, usability, interaction and concepts across all digital platforms.
Demonstrates Marketing Competencies:
- Manages ambiguity
- Collaborates
- Customer focus
- Cultivates innovation
- Plans and aligns
- Drives results
- Builds effective teams
- Drives vision and purpose
Other Skills
- Concept and collaborate with creative team, other copywriters, designers, art directors
- Write compelling and grammatically clean long-form copy, as well as effective headlines, taglines, online content, naming and calls to action.
- Be comfortable writing in multiple styles and for multiple formats.
- Work with project managers to ensure projects are delivered on time.
- Meet with and present work to creative leadership – presentation experience preferred.
- Innovative and inspiring creative solutions for interactive channels. Experience in other media (print, TV, video, direct response, retail, and experiences) preferred.
- Have a proven track record creating work for digital media.
- Ability to juggle multiple projects/tasks.
- A strong desire to do brand-building, revenue-driving and award-winning work.
- Work collaboratively to understand the creative direction to ensure continuity and contextual relevance.
- Disseminate and support content and voice best practices for ACS.
SPECIALIZED TRAINING OR KNOWLEDGE:
- A strong digital and offline portfolio that demonstrates writing chops, a solid understanding of advertising and concepts that work across multiple screens and experiences.
- Excellent understanding of style guidelines, creative process and creative workflows.
- Solid internal & external relationship building skills
- Experience writing from ideation to execution
- Ability to write strong concepts that drive engagement and grow revenue.
- Ability to prioritize and manage multiple projects simultaneously with high attention to detail and accuracy.
- Thorough understanding of mobile writing and how to elicit the next best action
- Working knowledge of relevant components of the Adobe Creative Suite and Microsoft Office.
We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.