The Acquisition and Lead Generation team works to identify and acquire new donors and supporters for the agency enabling us to create lasting change for children around the world. Lead Generation is a part of a strategic shift in focus for Save the Children empowering us to seek long term supporters by bringing in qualified leads to the organization who have the potential to become loyal financial supporters.
Under the supervision of the Director of Acquisition, the Associate Director of Lead Generation will cultivate and advance Save the Children’s Digital Acquisition and Lead Generation strategies by driving qualified leads and digital revenue in order to help realize our goal of reaching 1 Million supporters by 2020. This position will serve as lead on ambitious and innovative marketing strategies and tactics in order to bring Save the Children to the forefront of marketing innovation. Strong cross-functional team work will be an integral part of this highly visible role within the organization.
Areas of Responsibility:
Strategy, Budgeting and Planning (40%)
- Develop strategic plan for qualified Lead Generation and audience development tactics across the organization including cultivation efforts, conversion opportunities and journey mapping
- Optimize and plan digital marketing activities across channels (SEM, Programmatic, Display, Social, High Impact, etc.) for all fundraising priorities and giving opportunities including mission support, gift catalog, recurring donations and child sponsorship
- Lead on building new lead generation channels and opportunities to ensure diversification and ROI
- Benchmark with peer agencies and international members to document key learnings and best practices
- Develop and establish yearly budgets and re-forecasts
- Monitor and track expense budget to ensure effective spending
Cross Organizational Development (20%)
- Work cross-functionality and in concert with ITBS, Web Production and others to develop infrastructure and identify fixes in technology gaps for Lead Generation Capture capabilities both online and offline
- Collaborate across the organization to identify and implement Lead Generation opportunities, partnerships and tactics with both internal and external stakeholders
- Serve as the Acquisition and Lead Generation team lead and act as a key internal stakeholder on the digital, email, mobile and telemarketing teams to drive marketing integration and consistency across channels to ensure fundraising success
Team and Vendor Management (15%)
- Manage and develop staff providing them with leadership, strategic guidance and direction
- Provide on-going supervision, mentorship and guidance to all team members to achieve departmental goals, assure staff retention and continue to achieve strong team cohesiveness
- Work with outside vendors in the digital acquisition and marketing space in order to implement and optimize organization wide goals and priorities including creative oversight, contract negotiations and scopes of work
Learning and Professional Development (15%)
- Dedicate time to researching best practices, benchmarking and strategic innovations to remain on the forefront
- Foster and develop relationships with peer agencies and international Save the Children members who are thought leaders in the space
- Attend conferences and workshops for continuous learning
Reporting and Measurement (10%)
- Develop and present actionable reports to benchmark and measure effectiveness of Digital Acquisitions and Lead Generation tactics
- Analyze results to continually optimize programs and tactics based on key performance indicators
Educational Background:
Bachelor’s degree or equivalent relevant experience required.
Skills/Experience:
- Minimum 5-7 years' experience in digital and cross channel marketing
- Minimum 3 years’ managerial experience
- Strong level of technical and/or managerial knowledge, skills, and experience to direct the operational activities of a unit or team, or provide technical advice, guidance and management related to various size programs, grants or projects.
- Perform other duties as may be required
Preferred Qualifications
- Strong project management skills and ability to drive projects through to completion
- Excellent communication & writing skills
- Excellent interpersonal skills exhibiting the ability to negotiate challenging situations to achieve goals and deadlines
- Knowledge of current best practices in marketing, fundraising and communications
- Ability to problem solve and take initiative
- Proven ability to generate new ideas and innovative projects to elevate the mission and profile of the agency
Compensation/Benefits:
- Aetna Medical and Dental insurance with a concierge service
- Health Care and Dependent Care Flexible Spending Account
- Vision Insurance
- Life insurance
- Employee Assistance Program
- Commuter Benefit Program
- Vacation and Sick leave
- Paid holidays
What makes us special!
- Generous Retirement Savings with matching company contributions of up to 8%
- Family Leave – 10 additional days of paid time off for you to use to care for your family members
- Additional Maternity and Paternity Leave – 30 days where parents can take additional paid leave (beyond short-term disability and FMLA) at the birth or adoption of a child during that critical first year!
- Critical Child Illness Leave – We hope you never have to use it, but we will provide an additional 30 days of paid leave per year should your dependent child be faced with a critical illness.
- Pet Insurance, Critical Illness Insurance, Identity Protection, Home, Auto and additional Life insurances
- Summer Fun Fridays – During the summer months, early release at 1:30 pm every other Friday!
- Volunteer Day – One paid day a year to support the causes that matter to you!
- Ergonomic Options – Every employee at our HQ offices has the option of a sitting/standing desk
- Leadership and Employee Development Training, including:
- Our remarkable in-house CORE, Senior Management Development, and Leadership Development Programs
- Language learning opportunities
- Continuous Improvement skill development programs
- Brown Bag information sharing sessions
- Work hard/Play hard! We make sure there’s ample opportunity for fun, engagement, and celebration while you work, such as networking events, March Madness, World Cup, Dodgeball Tournaments, Take Your Child to Work Day, Founder’s Day, and our annual Day of Service
Job Function:
Organization Info
Listing Stats
Post Date:
May 2 2019
Active Until:
Jun 2 2019
Hiring Organization:
Save the Children US
industry:
Nonprofit