Together, we create life-changing wishes for children with critical illnesses. This is our mission at Make-A-Wish America. The Digital Revenue Programs Senior Manager is a key contributor to the mission by assisting in building, growing and stewarding a digital donor program consisting of varying donor and prospective donor audiences with the goals of raising direct revenue and fueling a donor pipelines for national office and chapters.
Areas of Responsibility:
- Collaborates with Director of Digital Revenue, Brand Marketing team, chapters and agencies to develop holistic program strategy across key digital channels that currently includes email marketing, digital advertising, DIY peer-to-peer, internal events, third party giving, monthly giving and charity streaming.
- Leads revenue (performance to actual) and engagement reporting for all digital channels.
- Develops digital advertising media plans with full-service agency.
- Manages implementation of media plan for all revenue generating advertising programs and supports planning/ad delivery for non-revenue generating programs as needed.
- Develops media strategy for DRTV pilot and reports on performance.
- Collaborates with Development, Brand and Corporate teams on key campaigns and integration opportunities that include television, national or chapter websites, social media and traditional print publications.
- Collaborates closely with team members who lead creative development, event/peer-to-peer strategy, website strategy and digital product strategy.
- Works closely with various stakeholders to develop and execute segmentation strategies and drip campaigns with key audiences.
- Collaborates with Director to develop annual budget and monthly forecasts
- Assists Director of Digital Revenue with strategies to help achieve overall interactive goals
- Collaborates with teams within the national office and chapters to identify new fundraising opportunities, streamline processes, and grow fundraising channels.
- Supervises three direct reports (Digital Campaign Manager, Peer-to-Peer Program Manager, and Digital Operations Specialist)
- Performs other related job duties, as assigned.
Educational Background:
Bachelor’s degree in Marketing or Communications or combined education and experience required.
Skills/Experience:
- Demonstrated track record of effective digital program development and revenue generation.
- Experience with digital analytics, budgeting, media planning and program optimization.
- Possess strong verbal and written communication skills.
- Engage effectively with professionals at all levels of the organization.
- Organize work, prioritize, and delegate to meet deadlines, and make timely decisions with sound judgment.
- Ability to lead, influence, and negotiate.
- Minimum of 5-7 years of experience with digital fundraising required.
- Strong computer skills required, specifically in Microsoft Office applications.
- Prior experience working with Raisers Edge, Team Raiser, Luminate Online, Salesforce or other fundraising databases preferred.
- Prior experience working in a non-profit organization desired.
Compensation/Benefits:
- Competitive compensation with annual incentive potential
- Comprehensive benefit package: Medical, Vision, Dental, Wellness
- *100% employer paid for employee*
- Health and Flexible Spending Account Options
- Short Term Disability, Long Term Disability and Life Insurance
- *100% employer paid for employee*
- 401(k) Retirement Savings Plan
- 15 PTO days, 10 Paid Holidays, 2 Personal Days
- Maternity Leave
- Educational Tuition Assistance
- Employee Awards and Recognition Programs
- Individual and Leadership Development
- Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 11 2019
Active Until:
Apr 11 2019
Hiring Organization:
Make-A-Wish America
industry:
Nonprofit