The Sr. Manager of Search Engine Marketing will be a strategic though leader within the organization. In this role, you will deeply understand our current SEM strategy and leverage your knowledge of the space to influence and design short- and long-term experiences to drive our mission and revenue. You are a leader that will design sustainable strategies to reach the right person at the right place at the right time. You are a detail-oriented subject matter leader that uses core principles to ensure our business thrives in this space.
- Responsible to lead and own strategic development and execution of Paid Search campaigns and manage ongoing SEO to ensure ROI goals are being met, including acquisition, retention and revenue goals.
- Manage internal relationships with cross-functional partners, as well as external relationships with agencies, vendors and search engines.
- Demonstrate thought leadership and professional communication skills by developing polished deliverables, such as presentations, Point of Views, business cases, and performance reports.
- Robust agency management across all facets of campaign activities, such as bid management, feed management, performance monitoring, campaign expansion, account restructures and segmentation, search query research/sculpting, ad copy writing and testing, custom labels, etc.
- Update and manage substantial marketing budget daily, weekly monthly and annually.Manage tracking, weekly/monthly/annual reporting and analysis of Paid Search/SEO marketing campaigns and programs to improve overall campaign performance. Present actionable insights and recaps on the fly, as well as high-level trends.
- Create precise forecasts and scenario models of spending and demand plans based on expected return from marketplace conditions, trends, promotions and other variables. Plans must be created annually, seasonally, monthly, weekly, and adjusted as needed.
- Demonstrate thought leadership and professional communication skills by developing polished deliverables, such as presentations, Point of Views, business cases, and performance reports.
- Drive innovation and education on the search channels within the organization.
- Build and model a positive, collaborative culture focused on continual improvement, innovation and excellence.
- Responsible for fostering teamwork and driving motivation of direct and in-direct team members.
- 5-7+ years’ experience with robust Paid Search & SEO knowledge.
- Robust understanding of Google AdWords, Bing Ads, and Yahoo Gemini platforms (Google AdWords Search Certification)
- 5+ years of experience in a media or SEM/SEO role
- Strong ability to successfully give and receive feedback
- Excellent written and verbal communication skills
- Ability to work collaboratively and field requests from key internal stakeholders
- Present data in an actionable and useful way to allow business owners to make decisions
- Detail-oriented and an ability to juggle shifting priorities
- Team player. Operates effectively in a fast-paced, deadline-driven environment
- Strong managerial skills to coach and guide a team
We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.