Alongside the Director of Public Engagement, the Senior Advisor will coordinate global public engagement initiatives to:
- Increase trust in World Vision
- Strengthen World Vision’s reputation as aid and development experts, and relentless advocates for vulnerable children
- Support the campaign ‘It Takes A World’ to end violence against children (Sustainable Development Goal 16.2)
- Inspire meaningful action among supporters/ influencers/ the mass public
- Support income generation activities
Importantly, the Senior Advisor will be able to foster collaboration and generate internal and external buy-in for key projects.
The role requires experience working across all types of media and a thorough understanding of digital communications channels. Additionally, the successful applicant will be across latest trends and innovations in these areas.
Identify and leverage opportunities for World Vision to:
- Speak out and act, to end all forms violence against children (Sustainable Development Goal 16.2).
- Drive trust in the brand.
- Strengthen World Vision’s reputation as aid and development experts, and relentless advocates for vulnerable children.
- Working with key internal stakeholders, ensure campaign messaging and themes are integrated into external communications and engagement opportunities.
- Identify opportunities for World Vision to increase its Share of Voice on key topics/ issues. This includes supporting and/ or scaling the work of individual offices.
- Help coordinate partnership public engagement around fast onset emergencies/ news events.
Alongside the Director of Public Engagement, plan and execute global initiatives to support key priorities i.e. the It Takes A World campaign:
- Onboard and manage internal stakeholders:
- Work with communications colleagues across the globe to enable the organisation to speak with one voice, at the same time, thus increasing our Share of Voice/ impact.
- Inspire supporters to act and provide them with meaningful ways to do so.
- Help generate more money for child protection/ children in fragile contexts.
Embed the global influencer strategy:
- Assist with the creation of internal guidance (vetting tools, briefing packs etc.).
- Foster an internal network of relationship managers to share best practice and promote collaboration.
- Enlist and leverage the support of influencers (celebrity ambassadors, social media influencers, youth ambassadors, media outlets, corporate partners, decision-makers, activists, academics etc.).
Using global content systems and working with key stakeholders, curate, create or commission compelling content for wide usage, that shifts attitudes among key audiences. Children’s voices should always feature prominently:
- Content is used to increase trust, strengthen World Vision’s reputation and/ or support the global campaign to end violence against children.
- Content is promoted internally and uploaded to relevant content systems.
- Experience running nationally or globally significant advocacy, public relations and/or marketing campaigns.
- Demonstrates a solid understanding of theory of change methodologies.
- At least eight years’ experience working in a media relations, public relations or campaigning role.
- Experience working with a range of global audiences, and an understanding of the most effective channels to reach them.
- External relationship management.
Preferred Skills, Knowledge and Experience:
- Across best practice communications/ campaigning trends and innovations.
- Experience in curation, creation and commissioning of content for a range of online and offline audiences.
- Understanding of strategy development, mobilisation tactics and tracking impact.
- Working across multiple languages and cultures.
- An understanding of the aid and development sector.
Work Environment/Travel:
- The position requires ability and willingness to travel domestically and internationally up to 20% of the time.