The Communications Manager is a key position that will support various communication and marketing activities within the Social Marketing and Communication Department, HIV communication team and will develop and manage several tasks in the implementation of HIV communication campaigns for the CDC Act Against AIDS Initiative in the Unites States. These tasks include: media buy, creative development, social media, community events, partnerships development and monitoring and evaluation. This position will report to the Associate Director. Specific responsibilities will include development of informational and promotional materials, including fact sheets, brochures posters, infographics, website content, marketing plans, social media strategies and content, digital products, media buy plans, video and photography production. The ideal candidate is a self-starter with experience in managing communication campaigns and who is able to quickly get up to speed on new topic areas and issues.
- Oversee communication efforts including development of communication and marketing plans to connect with target audiences through traditional and digital communication channels.
- Lead the development of informational and promotional materials such as fact sheets, brochures posters, infographics, website content, social media strategies, e-newsletters, social media content, marketing plans, and videos.
- Provides technical input into projects including translating research into persuasive communication products.
- Contributes to communication strategies and work plans.
- Participates in strategic planning and provides content creation, and day-to-day management of community events and partnerships supported by a team of communication specialist.
- Develops evaluation plans and actively measures and monitors social and digital media through analytics platforms.
- Ensures timely implementation and monitors project activities against work plans.
- May provide operational and technical support as needed such as writing and/or reviewing monthly technical reports, updating work plans, and processing sub-contracts and/or contract modifications.
- Coordinate with graphic designers, subcontractors, researchers, other team members and partners, and clients to establish workflows and timelines.
- Use good judgement to monitor and address client issues in a timely manner, and keep senior project management apprised of activity progress.
- Contributes actively to business development efforts, including proposal strategy and tactics, partnering recommendations, pricing and writing of technical sections.
- Participates in the development of trainings for clients, colleagues, and partners about social and digital media topics.
- Works collaboratively with departments across the organization to increase social/digital media capacity.
- Leads media buy activities as they pertain to the campaigns goals and objectives.
- Supports new business development activities.
- Master's degree preferred.
- Experience working in HIV/AIDS and/or with vulnerable populations a plus.
- Experience with supporting communication projects for US Government clients or health related non-profit organizations.
- Past experience working on communication projects for CDC a major plus.
- Agency or large campaign management experience a plus.
- Spanish-language fluency, both written and spoken, a plus.
- Demonstrated knowledge of health communication and/or social marketing principles.
- Demonstrated experience in translating public health science into persuasive copy for consumers and professionals.
- Ability to work independently as well as part of a team, prioritize, and competently manage a variety of activities with multiple deadlines
- Experience working in a multi-faceted team that includes communication researchers and graphic designers
- Synthesis of communication research finding from qualitative and quantitative data (to include analysis and reporting)
- Demonstrated ability to work in a collegial and collaborative manner with work colleagues and clients.
- Motivation and willingness to take initiative and full responsibility for selective activities.
- Ability to solve problems quickly and creatively.
- Strong organizational skills and keen attention to detail.
- Excellent written and verbal communication skills.
- Expertise with Microsoft Office Suite