The Marketing Coordinator manages and implements tactics in approved revenue plan to support fundraising efforts in Latin America.
The Marketing Coordinator manages and implements marketing projects/initiatives and manages project resources proactively. S/he works within the framework of positioning, platform and voice of the organization’s marketing objectives to meet stakeholders’ needs. S/he works closely with various constituents such as department staff, field offices, program consultants and vendors to manage all phases of projects. S/he may work within budgets to minimize expenses, maximize revenue, and meet quality control standards. S/he may use software systems to track and analyze program results, report findings, and works with senior marketing managers and development staff to implement strategic recommendations. S/he will produce marketing collateral materials (fact sheets, one-pagers, power point presentations, infographics, proposal templates, etc.) and materials for special events and trips (itineraries, invitations, presentations, etc.) that fundraising staff can use with external audiences.
RESPONSIBILITIES AND SCOPE
- Coordinates and collaborates with the LAR Marketing Manager to:
- Support revenue generation by helping to develop strategy around the targeting of new and existing audiences for potential donations.
- Create and ensure consistency of materials for the region: the design and production of standardize range of publication and print materials, maintaining consistent visual image and writing style.
- Work with outside vendors to manage production schedules and procedures.
- Exercise quality control over all documents intended for external distribution.
- Provide graphic design and video editing support to staff as needed to guarantee consistency in image and messaging.
- Acts as a resource to others to solve problems.
- Organizes, manages and coordinates diverse projects and activities with many variables.
- Does not supervise any staff but will coordinate the work of peers on departmental project teams. May supervise volunteers, interns or temporary staff.
- Works within a budget to complete a project.
- Duties are performed under general supervision and established guidelines.
- Opportunity to act independently on assigned tasks and projects. May have full opportunity to direct individual projects.
- Experience cultivating and managing client/customer relationships.
- Experience writing, editing and proofreading.
- Experience organizing and coordinating multiple projects.
- Fluent in English as well as Spanish.
DESIRED QUALIFICATIONS
- Multi-cultural or cross-cultural experience preferred.
- Knowledge and application of current and evolving trends in marketing.
- Ability to work in a team-based environment with internal and external partners.
- Demonstrated ability to conceive and write creatively for various audiences from technical information.
- Strong organization skills and attention to detail.
- Relevant technology skills required to prepare presentations and analyze data to construct reports.
- Practical knowledge of marketing and branding principles.