Develops and implements communications and marketing plans that promote AHA's strategic priorities, events and cause initiatives. Develops and implements media events. Develops media materials and other tools to inform key audiences about heart disease and stroke. Assists with crisis communications and sensitive issues on an as-needed basis. Interacts with volunteer leadership, senior management, component staff, news media, outside organizations and the general public for the purpose of enhancing the AHA public image and increasing the flow of news and other information to the media with the overall goal of supporting and impacting the strategic fundraising activities of the AHA in Miami and Puerto Rico.
Areas of Responsibility:
- Develops/implements communications plans that promote the AHA's programs, events and cause initiatives.
- Writes/distributes news releases and other media materials as appropriate to local media.
- Pitches/places stories in traditional and non-traditional media as well as Hispanic media.
- Manages AHA local social media channels
- Secures media participation in support of AHA events.
- Develops media sponsorship proposals and secures media sponsorships as appropriate.
- Conducts media relations activities to support cause initiatives and other key events/activities.
- Implements awareness campaigns on topics such as high blood pressure, stroke and women and heart disease; works collaboratively with other key market staff to develop integrated approach to such campaigns.
- Works with staff to assure that branding guidelines are followed locally.
- Helps fulfill public relations needs of corporate sponsored programs.
- Identifies, secures and media trains local AHA spokespersons.
- Works with fundraising staff to determine roles/responsibilities and provide support as appropriate.
- Identifies human interest stories to be used for generating media coverage.
- Tracks all media interactions and develops/maintains AHA/ASA spokesperson database.
- Develops and implements media events, such as survivor recognition events
- Works to place PSAs locally.
- Works with Communications VP to manage local crises or sensitive issues.
- Develops and oversees implementation of communications plans for local fundraising events as appropriate.
- Promotes national health and science news to local media.
- Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies as appropriate.
- Works with VP to manage local paid advertising projects.
- Manages and implements other projects as identified by the VP
Educational Background:
Bachelor's degree in communications, marketing, public relations, journalism or related field.
Skills/Experience:
- Minimum of five years’ experience in communications, public relations and journalism, or three years’ experience and specialized college-level education, or any equivalent combination of training and experience.
- Must be fluent in Spanish – written and verbal
- Experience applying the principles and practices of communications and marketing to the non-profit environment.
- Experience working as a team member with multiple internal and external constituencies: staff, the media, external corporations and volunteers.
- Experience with crisis communications and buzz marketing.
- Experience implementing public relations campaigns, pitching to media, planning media events and development of press releases.
- Exceptional oral and written communications skills (English and Spanish), to include specialized experience in speech writing, general business writing, writing and editing for both print and broadcast media.
- Working knowledge of news media operations, newsgathering and technology.
- Ability to travel approximately 30% of the time throughout the market and occasionally throughout the affiliate and to the national center, Puerto Rico as needed. #LI-KB1
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 19 2018
Active Until:
Oct 19 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit