The American Heart Association has an excellent opportunity for a Marketing Communications Manager in our Emergency Cardiovascular Care (ECC) department based out of our National Center office located in Dallas, TX!
The Marketing Communications Manager, ECC, is responsible for being a key contributor to the support and execution of annual marketing communications plans for all US ECC market segments. The Marketing Communications Manager specifically assists with internal and external communications, social and digital communications, content marketing, and media relations coordination with AHA Masterbrand.This role also directly manages the internal portal for ECC staff and the internal social media site for AHA Instructors, including content, analytics, and reporting.
Areas of Responsibility:
- Content Marketing & Creation (Business-to-Consumer): Accountable for working with AHA Mastebrand communications on content marketing initiatives to drive traffic and engagement in support of ECC initiatives. Assists in the development and delivery of an effective social media strategy and plan that integrates with line of business campaigns to drive awareness and engagement. Editorial requirements include proofing blogs, sourcing and writing compelling blogs, writing copy for Facebook and Twitter posts, procuring artwork to accompany blogs and social media, pitching stories to AHA News, sourcing and writing stories for AHA News. Also includes monitoring as necessary.
- Content Marketing & Creation (Business-to-Business): Accountable for content marketing initiatives to drive traffic, engagement, and leads. Collaborates across customer markets, functions to deliver an effective content marketing strategy and editorial plan that integrates with line of business campaigns to drive awareness and demand. Editorial requirements include research analysis, ability to interview subjects, translate complex ideas and medical topics into easy-to-understand and compelling content, development and management of editorial calendars and organization workflows. Measurement and optimization of programs will be required on a regular and ongoing basis. Includes procurement and management of all creative resources including designers, writers, and other agency personnel.
- Content Creation and Management (Training Network (Training Centers and Instructors)): Assist with curating and writing content, and managing logistics for the dissemination of Training Network communications, specifically the ECC Beat and the Instructor Community, Assist with annual benchmark survey of Training Network and adherance by ECC workgroups to the survey governance process for the Training Network.
- ECC Beat (weekly eNewsletter for the Training Network): Draft and organize annual editorial calendar. Source, write, edit, and proof newsbriefs, working 3-4 weeks ahead. Report into Training Network & Staff Communications Manager, who serves as editor-in-chief and publisher. Manage layout and distribution via AHA Broadcast Email team. Procure data from AHA Broadcast team on weekly ECC Beat performance (open rates, click-throughs) and compile monthly reports analyzing results and recommending improvements to optimize performance. Work with Training Network & Staff Communications Manager to implement recommendations.
- Instructor Community (online network and forum for Training Network): Assist with oversight of the Instructor Community. Manage vendor handling moderation and drafting responses to identified questions and comments using current FAQs and by interviewing pre-identified subject matter experts. Handle posting of responses, coordinating with vendor on tracking, and follow-up. Manage agency on development and execution of engagement campaign with a focus on content marketing that grows Community engagement rates.
- Content Creation and Management (ECC Employees): Manage digital content hubs and all supporting social channels that reach ECC employees. Manage the ECC Employee Portal homepage to maintain a proper balance of content and tools; oversee authoring and proper use of online channels for official company news; serve as editor-in-chief of portal content areas and work with area owners to plan 2-3 months ahead to ensure fresh and timely content; plan, source, write, edit, proof and deliver print, video, and polling content that engages employees (including a monthly staff eNewsletter) and serves to elicit two-way communications from both senior leadership and individual performer employees; lead projects to improve sections of the portal or deliver new tools through the portal; monitor user-generated content for appropriateness; monitor site analytics and report on key performance indicators (KPIs); engage consultants, AHA's Business Technology team ECC's Digital Operations Team as necessary for implementing certain development, planning and design activities. Work closely with SharePoint Training & Technology team to lead strategy for the continous improvement of portal design and functionality. Create monthly engagement report based on analytics and touchpoint surveys on portal.
Educational Background:
Bachelor’s Degree orequivalent experience in a journalism position.
Skills/Experience:
- At least five (5) years of relevant experience.
- Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to analyze results and turn data and information into actionable recommendations for improvements.
- Experience sourcing, writing, editing, producting and proofing digital content: social media, blogs, eNewsletters, polls.
- Editorial mindset that seeks to understand what audiences consume and how to create it.
- Ability to analyze, translate and present complex content in easy-to-understand language, formats and presentations.
- High level of project management and organization skills; understanding how to manage the priorities of multiple stakeholders and focus on the delivery of results; ability to multi-task and work with hard deadlines; able to independently manage a project from start to completion.
Preferred Experience:
- Professional writing and editing experience, preferably with a broadcast or print news outlet.
- Experience with Wordpress, Google analytics and Sharepoint.
- Experience creating videos with a video slideshow program such as Animoto, Photodex, Adobe, etc.
- Experience with healthcare writing a plus.
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 13 2018
Active Until:
Oct 13 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit