The American Heart Association (AHA) has an excellent opportunity for a Marketing Manager in our Professional Education/Lifelong Learning group.This position is located in our National Center office in Dallas, TX .
The Marketing Manager will provide strategic marketing services, marketing functions and future marketing directions for Professional Education/Lifelong Learning.
Areas of Responsibility:
- Maintain and increase Lifelong Learning registrations and completions for accredited educational activities.
- Management and oversight of market planning, research, direct mail, email campaigns, advertising, web content development, social media, on-site signage and promotional programs as well as all other aspects of marketing needed.
- Increase registered leaners at learn.heart.org by coordinating, developing and directing all marketing functions for the Office of Science Operations as well as other departments at AHA National Center and our Affiliates.
- Understand and market the overall Lifelong Learning activities and its benefits through various marketing mediums to targeted science communities.
- Work with the program managers as well as other OSO marketing managers in establishing initial relationship and scope of work. Manage project timelines, deadline compliance and effective communication and dissemination of both.
- Create social media marketing plans to promote educational activities, determine effectiveness through ROI analysis, and prepare reports based on the available data. Present findings to management and executives.
- Assist with project management of vendors and agencies in a variety of marketing avenues (print, video, photography, PR, strategic planning collaborations, etc.), as well as brand management and compliance oversight.
- Manage revenue and budget for established portfolio while identifying potential cost savings and revenue gains.
- Establish trusted communication with volunteers and anticipate needs and expectations.
- Review marketing for other accredited activities to ensure that pieces adhere to accrediting body(ies) and AHA requirements.
Educational Background:
Bachelor's Degree in Marketing, Advertising, Communications, or a closely related field.
Skills/Experience:
- Minimum of two (2) years professional experience in social media marketing including Facebook, Twitter and YouTube.
- Demonstrated ability in email and print marketing, design and delivery.
- Knowledge/experience in managing budgets.
- Strong knowledge of MS Office products (Word, Excel, Power Point, Outlook, and design tools such as Adobe Suite or similar).
- Ability to work independently and within a team environment with excellent time and project management skills and the ability to communicate effectively with staff and present effectively to management.
- Excellent verbal and written communication skills as well as exceptional customer service skills.
- Comfortable with ambiguity and strong attention to detail.
- Must be able to travel overnight approx. 15% of the time.
Here are some of the preferred skills we are looking for:
- Basic HTML and web development knowledge.
- Experience marketing to membership associations.
- Experience with Photoshop or other design software.
- Experience with multimedia/video marketing.
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 21 2018
Active Until:
Sep 21 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit