We are requesting for proposals from Online Fundraising Consultants to help amp up our online fundraising strategy, implement new tools and analytics, increase our in-house capacity, and craft effective online appeals to raise more money from individuals. Consultant must be registered as a fundraiser or fundraising counsel in at least one US State.
Areas of Responsibility:
Strategy:
- Develop and implement a comprehensive online fundraising strategy
- Provide analysis of our current program, where to improve, and what’s needed to implement these changes
- Analyze where the greatest potential for growth is and assist in creating a plan to close those gaps
- Provide new tools, tips, or ideas for raising more funding
- Create online fundraising plans for specific campaign drives
- Support year-end online fundraising drive
Content:
- Coach and advise team on how to draft more compelling fundraising content, including emails, social media ads, and donation pages
- Meet with 350.org staff on a regular basis to co-create compelling fundraising opportunities
Testing and experiments:
- Lead and support on testing user journeys for 350.org supporters across all channels
- Test key messages
- Collect and use available data to report, optimise, and make projections
- Run experiments to increase fundraising totals, including frequency of donate asks
Skills/Experience:
- Technical expertise with ActionKit, Facebook ads, Google Analytics, and Google adwords
- High level of experience with A/B testing, running fundraising cycles for large email lists, and making projections based on available data
Deliverables
- 350.org online fundraising strategy
- Recommend online fundraising tools
- Training & coaching
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 20 2018
Active Until:
Sep 20 2018
Hiring Organization:
350.org
industry:
Nonprofit