The American Heart Association (AHA) has an excellent opportunity for a Marketing Planning Manager at our office located in Dallas, TX.
In this role, you will be responsible for developing marketing plans for a variety of media and audiences to meet assigned portfolio objectives and impact goals. Responsible for overseeing execution and analyzing results of marketing plans for assigned Portfolio or Product. Responsible for collaborating with Comms team to deliver consistent messaging in all channels. Responsible for building and maintaining relationships with all stakeholders to meet the business needs and fulfill assigned marketing plans.
Areas of Responsibility:
- Develops and implements marketing plans that align to strategic goals for assigned portfolio(s) or product(s).
- Establishes plan timeline and provides direction to other marketing sub-groups in implementing marketing plans through eCRM direct marketing, digital, print, traditional media, social media, promotions, events and customer experiences related to the assigned portfolio.
- Builds and manages marketing relationships with key stakeholders across AHA national departments, strategic alliances, national sponsors, volunteers, and affiliate staff.
- Reviews, identifies and recommends modifications to campaigns and messaging based on reports, analysis and best practices. Documents campaign recaps to report on effectiveness, opportunities and lessons learned.
- Oversees integration of brand messaging, content, and products across assigned portfolios ensuring target audiences are reached and health impact goals are met.
- Collaborates with cross-functional teams, including AHA Communications, Brand and relevant department staff, and cross-functional groups in planning campaigns.
- Manages marketing for additional portfolios, special projects, and other responsibilities as assigned.
Educational Background:
Bachelor’s Degree in Business Administration / Public Health/ and or Marketing and Communications Degree
Skills/Experience:
- Minimum two years of experience in the related field
- Minimum five years of experience in developing, planning and executing marketing campaigns across a variety of media and methods (digital, print, promotions, events, direct to customer)
- Minimum three years of experience in marketing project management of large scale, national marketing programs, including strategic planning, financial management, and publicity and promotion management
- Experience in developing and managing social media plans
- Ability to manage and influence without direct authority
- Ability to work in a matrix team environment; excellent interpersonal skills required to interact and partner with individuals at various levels both internal and external to the organization
- Strong analytical skills; organized, detail oriented, capable of working independently to prioritize, coordinate and manage multiple projects and timelines
- Demonstrated presentation skills, including the ability to organize material, communicate orally and in writing, and maintain audience rapport
- Proficient in operating a PC, performing word processing, and working with spreadsheets, using Microsoft Office Professional applications, including Word, Excel, and PowerPoint
Here is the preferred experience:
- Minimum three years of experience in healthcare marketing and promotions to healthcare professionals and consumers
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 10 2018
Active Until:
Sep 10 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit