Marketing Specialist (Association Office)

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YMCA of the USA
New York, NY, USA
Full-time

The YMCA of Greater New York is here for all New Yorkers — to empower youth, improve health, and strengthen community. Founded in 1852, today the Y serves a diverse population of more than half a million New Yorkers who learn, grow, and thrive through programs and services at our 24 branches. Community is the cornerstone of the Y. Together, we connect active, engaged New Yorkers to build stronger communities.

The YMCA of Greater New York is seeking a Marketing Specialist who will, under the supervision of the Director of Marketing and Paid Media, the serve as the project manager for Association-wide marketing campaigns in support of membership, program and camp sales, as well as elevating brand awareness year-round.

Areas of Responsibility: 
  • Create and maintain a master checklist of deliverables required to execute marketing campaigns, including both external media/advertising (digital and print) and Branch collateral.
  • Serve as point person between creatives, the YMCA marketing and communications team, and media buyer, holding all parties accountable to strict deadlines.
  • Manage the design process between designer(s) and the YMCA marketing and communications team, ensuring deliverables are finalized according to schedule.
  • Work with an external translation service to translate marketing materials to several foreign languages to accommodate Branch needs/audiences.
  • Deliver creative assets and coordinate meetings between the YMCA team and media buyer.
  • Collect sales data during campaigns and share key findings with leadership.
  • Field Branch requests for supplemental advertising and work with designer(s) to fulfill quickly.
  • Ensure Branches order branch-specific collateral and send reminders as needed.
  • Assist designer(s) with marketing e-blasts by requesting email lists and providing additional help as needed.
  • Track Branch feedback on marketing campaigns and strategies and share with leadership.
  • Collaborate with colleagues in other departments on regular marketing updates for key Branch contacts.
  • Maintain an organized archive of creative assets for all campaigns.
Educational Background: 
BA/BS degree in related field.
Skills/Experience: 
  • Minimum of two years of marketing and/or advertising experience.
  • Project management experience.
  • Strong proficiency with Microsoft Excel, specifically for tracking budgets and numbers.
  • Familiarity with InDesign and PowerPoint.
  • Strong written and verbal communication skills.
  • Ability to provide innovative solutions quickly when challenges arise.
How to Apply: 

http://www.ymca.net/career-opportunities/national-details.html?id=28341&...

Job Function: 
Sales & Telemarketing

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Jul 20 2018
Active Until: 
Aug 20 2018
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit