March of Dimes leads the fight for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we’re building a brighter future for us all.
We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies.
Provide leadership for all marketing communications efforts for mission programs and activations, while working to ensure March of Dimes mission is integrated into internal and external communications efforts. Work as the primary point of contact to the mission team to further the Foundation’s awareness and impact goals. Serve as a brand and mission ambassador, syncing efforts between the various communications and content specialists to ensure consistent application of our brand in mission efforts, as well as ensuing mission accuracy in communication campaigns.
- Develop a comprehensive mission marketing and communications strategy that works to amplify and promote the organization-wide goals and support priority mission programs and opportunities.
- Partner with colleagues across Mission and Marketing and Communications in the development of audience personas and marketing strategies that align message, medium and audience attributes.
- Discover stories, statistics and successes that bring the mission to life, working with the mission and marketing teams to share these stories across multiple platforms.
- Work with March of Dimes mission team to align on priority programs and build tools, templates and resources to raise awareness of these initiatives internally, externally and with partner organizations.
- Assist in the selection of media spokepeople, support interview preparation and gathering of materials such as photo and b-roll for media and digital engagement opportunities.
- Communicate national marketing/branding/communications/PR directives and ensure consistent application of our brand across mission area. In that capacity, actively seek ways to reduce redundant or unnecessary marketing collateral, social/digital media etc. Ensure the consistent use of templates (which Associate Director will help to create) by the communications specialists, serving to ultimately reduce the numerous variations of our brand in the market and increase brand recognition.
- Partner with mission team to create standard and regularly updated program information, success stories which can be used by marketing, revenue and regional teams to promote and support funding for mission programs.
- Member of the Mission Leadership team. Attend mission planning meetings, representing Marketing Communications, and assist the Marketing Leadership Team in the planning and development of these meetings including scripting and staging.
- 7-10 years experience.
- Supervisory experience a plus.
- Experience developing marketing communications plans and executing against those plans. Strong project management skills needed. Healthcare media or marketing experience needed.