Under the direction of the Greater Southeast Affiliate Sr. Social Media-Digital Strategies Director, the Creative & Digital Strategies Director produces and develops strategy for major GSA design and video production initiatives; GSA website and SharePoint strategies; GSA internal communication and external CRM strategies where appropriate; GSA state social media strategy and creative development (AL, FL, GA, LA, MS, & TN); produces customizable design and video templates, print and web materials for local staff throughout the affiliate; ensures proper and consistent logo use, branding and style in all Greater Southeast Affiliate materials; and trains staff on the above-mentioned duties.
Areas of Responsibility:
- Develop creative strategy for and produce the cost-effective, on-time planning, designing/editing/printing of targeted high-quality Greater Southeast Affiliate design publications and materials (campaign assets, promotional materials, flyers, ads, social media content, etc). Create high-quality, compelling designed content and templates; enable staff to easily localize materials; maintain internal libraries and databases of assets. Train staff in design best practices for use in local projects as well as how to tweak locally customizable templates. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information. **
- Develop creative strategy for and produce the cost-effective, on-time planning, writing/shooting/directing and editing/production of targeted, high-quality Greater Southeast Affiliate video and animation . Train staff in storyboarding/shooting/editing video production best practices for high-quality results. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information.**
- Develop and execute creative strategy for Greater Southeast Affiliate local, state and regional Heart.org webpages via Sitecore, our Content Management System (CMS). Train staff in creating and managing content. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information.**
- Develop and execute creative strategy Greater Southeast Affiliate internal communications via SharePoint (web-based collaborative platform), Salesforce ExactTarget (email marketing), and other methods such as social media. Train staff in best practices on SharePoint, Salesforce ExactTarget, and other methods. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information.**
- Develop and execute creative strategy for the cost-effective, on-time planning/creating/deploying of Greater Southeast Affiliate external communications via Salesforce ExactTarget and other Customer Relationship Management (CRM) platforms. Train staff in best practices on Salesforce ExactTarget and other platforms. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information.**
- Develop and execute creative strategy for Greater Southeast Affiliate state Facebook pages. (Alabama, Florida, Georgia, Louisiana, Mississippi, Tennessee) **
- Procure and maintain hardware and software for increased cost-effectiveness, efficiency and quality of video and graphic design projects.
- Utilize existing national and affiliate materials, products and tools.
- Serve as Greater Southeast Affiliate representative for appropriate National initiatives.
- Willingness to accept other duties and responsibilities as assigned by the Senior Social Media & Digital Strategist, Vice President of Communications and Marketing, or Senior Vice President of Health Strategies.
Note: Asterisks denote essential functions
Educational Background:
Bachelor’s degree in Graphic Design, Video Production, Web Design, Film, Digital Communications, or equivalent work experience.
Skills/Experience:
- Minimum of 5 years’ experience of managing creative design projects in a progressively responsible position within design, advertising, marketing or digital communications.
- Proficiency in graphic design using Illustrator, PhotoShop, Indesign, PageMaker, and Publisher on a PC and a practical understanding of print production, web design and digital content.
- Proficiency in HD video production using storyboards, animatics, XLR camera, smartphone, external microphones, professional lighting techniques; post production using PremierePro, After Effects, Audition and Lightroom on a PC and a practical understanding of video production
- Proficiency working in a web Content Management System (CMS). Sitecore experience is preferred. HTML proficiency is a plus.
- Proficiency working in a Customer Retention Management software, such as ExactTarget, Constant Contact, or Mailchimp.
- Experience managing social media accounts. Digital and social media advertising is a plus.
- Understand and explain complex or technical information to others.
- The ability to take responsibility for the overall management of project production without needing to have final control of format, content, etc.
- Ability to function independently with minimal supervision.
- Experience in a nonprofit volunteer environment desirable.
- Ability to work in a team environment and interact with all levels of American Heart Association staff, volunteers and the public.
- Proven background and willingness to work in atmosphere requiring flexibility and change.
- Access to reliable transportation and ability to maintain valid driver’s license and auto insurance.
- Intermediate computer skills in MS Office.
- Must pass Criminal, Credit and DMV background checks.
Environmental and Working Conditions:
- Normal internal office environment. While performing the duties of this job, the employee may be required to travel within assigned territory, which may involve overnight stays and/or weekends. This position requires the ability to travel within assigned territory and travel outside territory to attend indoor/outdoor event-related activities, training sessions, and/or meetings/conferences, which may involve overnight stays and/or weekends. The noise level in the work environment is usually quiet conditions.
Physical and Mental Requirements:
- Physical requirements include: sight, hearing, sitting, standing, bending or squatting for most of the day; skills essential for successful communications include: speaking over the phone and writing. Must be able to lift and/or move up to 40 pounds with the expectation that items in excess of 40 pounds would be broken down into smaller components or additional assistance is required before lifting and/or moving. Ability to interact and communicate with customers and staff, and to clearly and concisely exchange ideas, facts, and information. Ability to effectively plan and manage workflow, work on multiple projects simultaneously and manage project details with limited supervision. Ability to conceptualize, reason through problems, make effective decisions, and develop alternative solution and provide excellent customer service while ensuring compliance with the American Heart Association’s policies and procedures.
Job Function:
Organization Info
Listing Stats
Post Date:
Apr 27 2018
Active Until:
May 27 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit