The American Heart Association (AHA) has an excellent opportunity for a Communications and Marketing Director, in Arlington, VA.
This position is responsible for implementing marketing and public relations activities of the American Heart Association in specified geographical areas. The Marketing and Communications Director, in conjunction with the Sr. Director, provides targeted, proactive positioning of the American Heart Association as the public’s leading authority on cardiovascular health and science and garners increased visibility for the association’s cause initiatives, programs and events through external and internal marketing activities and programs.
Areas of Responsibility:
- In conjunction with field staff and volunteers, develops and implements marketing and public relations activities in targeted markets through targeted audiences.
- Collaborates across Health Strategies to activate and drive visibility for mission programming in the Greater Washington Region.
- Works with the Executive Director & VP of Development to ensure effective local implementation of field-related marketing activities, and maintains regular communications with internal and external partners and the Greater Washington Region Board of Directors.
- Collaborates with Development staff to develop sponsor activation plans for top-level cause and event sponsors.
- Promotes through traditional and social media local activities related to AHA Causes, Fundraising events, Advocacy, Multi-cultural Health, and Quality Systems Initiatives through consumer, local healthcare trade, and local medical publications, broadcast and online channels.
- Assists in establishing strategy for reaching diverse audiences with the association’s key messages and cause initiatives.
- Serves as marketing consultant to field staff and volunteers for specific event program and cause initiative promotion.
- Cultivate, influence and manage key volunteer partnerships to accomplish specific strategies in targeted communities.
- Recruit, train, and effectively utilize volunteers to represent the AHA with the media, on committees, task forces and coalitions as needed in targeted communities.
- Direct volunteers in the facilitation and/or implementation of key initiatives and programs in targeted communities.
- Serve as liaison between affiliate staff and survivor and expert spokespeople, as well as communications volunteers and sponsor contacts, to maximize communication and coordination of efforts.
- Drives awareness and engages the community to take action in support of AHA’s mission.
- Provides Marketing & communications related ROI information for key sponsorships and local volunteers
- Provides market research and analysis to develop strategy for cause/marketing and public relations activities
- Coordinates, in conjunction with National Center and Affiliate communications and marketing staff, marketing-related promotions, mailings, distribution and reporting
- Manages local social media presence, including managing social media volunteers/administrators and event-specific promotion
- Identifies, recruits, and trains volunteers who can serve as media and cause spokespersons and ambassadors
- Produces various marketing collateral materials and internal communication pieces, such as advertisements, fact sheets, brochures, posters, messaging for social and digital platforms, and scripts for presentations
- Maintains the integrity of the brand and the identity of the American Heart Association by developing and/or reviewing/editing various marketing or print materials
- Alerts field staff about cause/marketing activities as appropriate
- Other duties and projects may be assigned to the role, which provide general assistance as needed to support the mission of the American Heart Association
Educational Background:
BA/BS in journalism, mass or broadcast communications, English, health promotion or equivalent experience
Skills/Experience:
- Knowledge of variety of mass and alternative media and principles of journalism including news gathering, interviewing, writing and editing
- Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, and marketing and business communications
- Demonstrated excellence in written communication skills, including news, business, social media and persuasive writing
- Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and AHA volunteers and staff
- Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communication projects and programs from inception through completion
- Knowledge of the principles and practices of strategic planning, budgeting, and managing work
- Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure
- Ability to handle negotiation and work in a team environment
- Ability to demonstrate good organizational skills and the ability to plan and act independently on projects with minimal supervision
- Ability to conceptualize and reason through problems to workable solutions
- Ability to work in a fast-paced environment and, as needed, outside standard business hours
- Some travel required to secondary markets, as well as in-person meetings within the affiliate
- Established media contacts within the Greater Washington Region
Want to help get your resume to the top? Take a look at the experience we require :
- 3-5 years’ experience in communications, marketing, public relations, advertising or related field
Job Function:
Organization Info
Listing Stats
Post Date:
Apr 16 2018
Active Until:
May 16 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit