This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
Areas of Responsibility:
- Product Management: Assist Marketing team in management of assigned products and programs to ensure the vitality of the portfolio. In this role the AMM will serve as the liaison to marketing, field operations, product development and the supply chain
- Product Introductions: Support development process for all products including product announcements, catalogs and selected trade show initiatives opportunities. Assist in management of new product launches supporting growth
- Working with marketing team and vendors, develop and execute promotions and surveys
- Analytics: Accurately uses a variety of data sources to analyze and communicate relevant business situations, sales trends and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities
- Competitor Analysis: Develop and maintain competitive intelligence folio for key product categories. Obtain, organize, and analyze information on competitive pricing, promotions, products, and distribution. Develop process and timeline for regular competitive product comparison analysis. Develop SWOT for key competitors
- Assist in writing Healthcare marketing copy (website(s), flyers, ads, descriptions, program insertions)
- Preparing product announcements, FAQs for hand off to Communications Mgr.
- Assist with CPR & First Aid online courses and eBook website content and facilitating new eproduct launches
- Assist with Search Engine Optimization (SEO) and Pay-per-click (PPC) campaigns for CPR & First Aid online course platform
Educational Background:
Bachelor's degree
Skills/Experience:
- Minimum of two years marketing experience
- Strong analytical skills with a demonstrated aptitude to utilize trend analysis,research and other sources to turn data and information into actionable information
- Strong writing, presentation and verbal communication skills
Job Function:
Organization Info
Listing Stats
Post Date:
Apr 15 2018
Active Until:
May 15 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit