This position will be based out of the YMCA of Central Florida, Corporate Office located in downtown Orlando, Florida. One of the area’s largest and leading nonprofits; with over 2,000 employees and multiple Y Family Center locations across six counties in Central Florida. The Y is a cause-driven organization that provides over $20 million in financial support to adults, children and families which have resulted in lasting personal healthy change. Through our strategic plan our goal is to impact the lives of over 600,000 Central Florida residents.
Under the leadership of the Digital Marketing Director, this individual will act as the liaison between our Marketing and Sales teams. The incumbent’s role will be to qualify marketing leads produced from marketing campaigns by contacting and developing relationships with potential customers in a timely manner.
To be successful in this role, s/he should have previous experience developing leads from marketing campaigns and meeting quotas. This individual will use exceptional communication skills to cultivate strong relationships with prospects, participants and customers from first contact through qualification. Ultimately, the incumbent will boost sales and contribute to our long-term business growth.
- Qualifying incoming top of funnel leads from marketing campaigns to opportunities.
- Contacting prospects through cold calls, direct emails and marketing automation.
- Represent the organization in a professional manner at all times.
- Build long-term trusting relationships with prospects, participants and customers.
- Identify individual needs and suggest appropriate products/services and actions.
- Proactively seek new business opportunities and maintain follow up task lists in Salesforce.
- Perform additional sales and marketing tasks as assigned.
- Report to the Digital Marketing Director on (weekly/monthly/quarterly) results.
- Proven work experience as a Business Development Representative, Sales Account Executive or similar role.
- Hands-on experience with multiple sales techniques (including cold calls).
- Track record of achieving sales quotas and lead conversions.
- Experience with Salesforce or similar CRM preferred. Marketing Cloud or other marketing automation (desired).
- Understanding of marketing/sales performance metrics and quotas.
- Excellent communication and negotiation skills.
- High degree of focus on customer service.
Along with a highly competitive pay structure, the YMCA of Central Florida provides exceptional benefits which include the following:
- Affordable and quality healthcare (medical, dental, vision options).
- Long Term Disability and Life Insurance provided at no cost to the employee.
- 12% Employer funded retirement plan after two years of service with immediate vesting and the ability to add additional earnings from first day of employment.
- YMCA membership for employee and household.
- Generous paid time off package.
- Career growth opportunities with one of the largest and most innovative YMCA Associations in the country.
- A challenging and fun work environment with creative, talented and diverse individuals!
The YMCA of Central Florida is a Drug Free Workplace and is committed to the policy of Equal Opportunity prohibiting discrimination in employment because of race, color, religion, gender, national origin, sexual orientation, political affiliation, age, genetic information, disability or veteran status.