Our overarching goal is to contribute to fostering peace and an end to the occupation by rendering Palestinian and Israeli grassroots leaders more visible, valued and influential in their efforts.

We drive attention to compelling local role models in unarmed movement-building and demonstrate to journalists, community leaders, public intellectuals and students – in the US, Israel, Palestine and beyond – what is possible when leaders at the grassroots choose to act. We tell their under-documented stories through award-winning films, digital media and targeted public education campaigns that undermine stereotypes, inspire commitment and galvanize action.

We are a team of human rights advocates, journalists and filmmakers that has a reputation for leadership, credibility and excellence. Based in East Jerusalem, New York and Washington DC, our team reaches tens of thousands of people in direct programs and screenings, moving fluidly from refugee camps and villages to high-level talks with the world’s top decision-makers. We touch millions more through TV broadcast and international press coverage. Founded in 2003, Just Vision is nonpartisan and religiously unaffiliated.