Discover Santa Clara™ is a non-profit 501(c)(6) organization funded by the Santa Clara Tourism Improvement District and serves as the official destination marketing organization for Santa Clara, California.

Discover Santa Clara™ is charged with the marketing, promotion, and selling of Santa Clara and the Santa Clara Convention Center as the destination of choice to national, regional, and local organizations and as a premium destination for conventions, meetings, trade shows, athletics, and group leisure events.

Discover Santa Clara™ strives to: * Raise awareness about Santa Clara, California as a Silicon Valley, Bay Area, and Northern California destination for overnight visitation. * Increase overnight visitation to Santa Clara hotels and destination, focusing on filling lower occupancy time periods. * Generate new convention/meetings/citywide business through the development of a competitive citywide package, featuring Santa Clara hotels and the Santa Clara Convention Center. * Outreach to meeting/event planners and other travel buyers, developing prospects for new business.