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Nonprofit Job Board

Marketing Manager

Portland, OR, USA

The Marketing Manager is responsible for digital strategy, media planning, and content strategy & production. The Marketing Manager is a member of the Marketing and Communications Department, collaborating closely with the Membership and Development Departments, as well as in support of all other departments of Portland Japanese Garden. A rough division of responsibilities can be described as 40% promotion of visitor experience, 30% support in membership and donor communication, and 30% support of other organizational programming. This role must understand the larger digital footprint for Portland Japanese Garden in order to help guide an omnichannel marketing strategy. The Marketing Manager is a key player in planning, implementing, and measuring the overarching marketing strategy with oversight from the Marketing Director. 

This position reports directly to the Director of Marketing.

COVID-19 Vaccination Policy: For the safety of our staff, volunteers, and guests, Portland Japanese Garden is requiring all staff and volunteers to be vaccinated against the COVID-19 virus. Candidates must be fully vaccinated by their hire date. ‘Fully vaccinated’ means 2 shots of either the Moderna or Pfizer vaccine, or 1 shot of the Johnson & Johnson vaccine – plus 2 weeks after the final shot.

Areas of Responsibility: 

Primary Duties 

Digital Strategy

  • Work with the Marketing Director to develop Portland Japanese Garden digital marketing plan, campaigns, positioning, and strategy
  • Analyze research, data, and trends to develop quarterly reporting to help inform decisions and strategy

Email Marketing

  • Act as point-person for all interdepartmental email marketing needs; support execution of interdepartmental email marketing campaigns
  • Oversee data and list health of all Garden contacts and audience extractions
  • Establish audience segmentation and distribution for email/SMS programs

Website Management, SEO, SEM

  • Management of including content creation, design, and SEO efforts
  • Management of POS integration (Tessitura) to track and optimize on user journey and experience
  • Manage POS/CRM integration with WordPress to ensure consistency
  • Implement cross-domain tracking to create sophisticated measurement and tracking
  • Oversee SEM campaign strategy and develop ads to drive website traffic
  • Manage Google Ad Grants (Google Adwords program for nonprofits) account

Social Media Strategy

  • Manage content calendar, steward implementation across four platforms, oversee consistent brand voice, and monitor high-level trends to ensure we follow best practices.
  • Plan and develop social media advertising strategies (Facebook, Instagram and YouTube), including targeting parameters, budget management, copywriting and creative asset management, and reporting.
  • Test and learn new social media tools to connect with audiences and publish new content types (i.e. TikTok, Instagram Reels)

Quarterly Media Planning (Advertising)

  • Develop quarterly advertising plan for the Garden based on existing audience segmentation info and overarching annual marketing and communications plan
  • Correspondence with vendors and partners from start to finish, including planning, negotiating, booking placements, collecting specs, and delivering completed materials
  • Analyze and report to the team on campaign performance

Project Management

  • Manage graphic designer for creative development of advertising deliverables, visual content for owned digital platforms, promotional materials
  • Oversee and work with concierge department on social media community management, review site responses, website content updates

Other Duties

  • Garden tours for press or influencers
  • Administrative tasks to support the department

Other Responsibilities  

  • Familiarize oneself with the organization and the Employee Handbook
  • Get to know fellow staff members, developing trust, establishing credibility, encouraging teamwork, and creating an atmosphere of open, honest, two-way communication 
  • Maintain a high level of professionalism in manner and appearance
  • Adhere to Garden dress code (business casual)


Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the position, and that candidate may be one who comes from a less traditional background. If you are interested in applying, we encourage you to think broadly about your background and qualifications for this role. 

  • Bachelor’s degree required, Communications or Marketing-related degree preferred
  • 4-5 years of experience in advertising or marketing-related roles (agency experience is a plus)
  • Some experience with Wordpress or other CMS
  • Demonstrated proficiency in social media, and general online savviness
  • A proven track record of working well with others, adapting to others’ work styles, and professional interactions with co-workers and/or vendors
  • Strong listening skills, giving full attention to what other people are saying or asking, taking time to understand the points being made, and asking questions when appropriate
  • Strong project management skills, having the ability to oversee and execute on a variety of workstreams
  • Experience managing a direct report or specialty position/vendor (e.g. designer, developer, etc.)
  • Service orientation, actively looking for ways to help others
  • Excellent communication skills

Special Requirements

  • A positive and outgoing attitude
  • Comfortable working in an open-office environment
  • Experience with Prospect2, MailChimp, or other email marketing platform
  • Experience with SEO and/or Google Adwords.
  • Familiarity with a CRM database (e.g., Tessitura) and/or Point of Sale system
  • Personal passion for Japanese culture and history, art and design, travel, and/or landscape design and horticulture are a plus
  • Being bilingual in any language is a plus; in Japanese, it’s an A+
  • Salary: $48,000-$50,000/year
  • This is a full-time, salaried position with 40-45 hours per week. Shifts are typically 8 hours (plus ½ hour lunch), 8:30am to 5:00pm, with some flexibility. Occasional evening and/or weekend work is required.
  • Benefits:
    • health, dental, and vision insurance (premium 100% covered for employees)
    • 401k plan (after 90 days, with 4% employer match after 1 year)
    • flexible spending accounts for medical and dependent care expenses
    • paid vacation, sick, and holiday time
How to Apply: 

To apply, please submit a resume, cover letter, and three work-related references via our online Career Center ( Please also provide a short description (200-300 words) – separate from your cover letter – of a recent project or problem that you made better, faster, smarter, more efficient, or less expensive. Incomplete applications will not be considered. Please no phone calls or hand delivered applications. Applications will be accepted until the position is filled.

Additional Information: 

Portland Japanese Garden is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We recruit, employ, train, compensate, and promote without regard to race, color, national origin, creed, religion, sex, gender identity, sexual orientation, marital status, parental status, disability, age, veteran status, or any other status protected by law.

Organization Info

Portland Japanese Garden

Portland, OR, USA
51-200 employees
About Us

Inspiring harmony and peace.

Why Work For Us?: 

The Portland Japanese Garden is renowned as the most authentic and finest Japanese garden outside of Japan. The Garden typically has a year-round staff of 95+ FTE’s and 30+ seasonal staff, supplemented by over 200 volunteers. All of our staff play a vital role in helping our visitors experience the beauty and tranquility of the garden and expand their understanding of Japanese culture. 

A few of the benefits our employees enjoy include:

  • Working at a beautiful, authentic Japanese garden, overlooking the city
  • Incentives for alternative transportation for your commute to work
  • A workplace culture that prioritizes hiring and promoting from within
  • Access to the Garden for you, your family, and your friends
  • The opportunity to attend a variety of cultural events
  • Reciprocal access to other area attractions, such as the Lan Su Chinese Garden, Portland Art Museum, and the Oregon Zoo
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Listing Stats

Post Date: 
Sep 22 2021
Active Until: 
Oct 21 2021
Hiring Organization: 
Portland Japanese Garden