As the Manager of Email Marketing you will execute an email strategy that details how the organization leverages email to recruit prospects, nurture current corps members, and engage alumni and other members of the Teach For America network of education reformers. You will act as an expert on Teach For America’s email platform. Your job will involve a high degree of planning, developing, testing, and analyzing email campaigns, as well as working closely with cross-functional and partner teams. You will be responsible for ensuring adoption of best practices for sending, tracking, and optimizing email campaigns and you will be excited to develop solutions that meet communication goals.
The Manager of Email Marketing will report to the Managing Director of Email.
- Execute on marketing campaigns across a series of organization-wide initiatives
- Create, clean up, and manage new and existing email user accounts, ensuring each user has the correct access and permissions
- Understand, support, and optimize the data integration between our email provider and our internal database, helping others to understand the value of data accuracy and completeness for communications
- Develop email templates within Pardot that meet the needs of specific users and content needs identified within the content strategy
- Compile and distribute email analytics and reporting to the Insights and Email teams to ensure that common metrics and send frequencies are regularly reviewed
- Measure and evaluate email performance on an ongoing basis and use research and data to ensure effectiveness
- Promote the use of email optimization and A/B testing techniques, pushing the envelope in terms of templates, content, design, formatting, deliverability, and conversion
- Respond to questions from users around the organization about how to use our email services provider (currently Pardot)
- Assist with coaching individual users on general email strategy as well as platform use (content and language, branding, formatting, deliverability, platform interface, subscriber best practices, etc.), responding to questions and proactively sharing best practices
Prior Experience
- 3-5 years of experience executing email strategy at a mid-size to large organization or company
- Previous experience in related email or multi-channel marketing
- Previous experience working in Pardot, Salesforce, and other CRM databases a plus
- Digital optimization experience is a plus
Work Demands
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected