Responsible for driving growth in assigned key markets by providing strategic direction to RVPs, Executive Directors, and Students of the Year (SoY) Staff in assigned chapters/markets. The Director will provide consultation; contribute to the performance management of staff; and development of short and long range plans, key drivers and campaign standards for the field. Assist the Product Lead with development of tools, materials and content and may assist in hiring for key SoY field positions. The National SoY Team is responsible for creating a culture of excellence and achieving LLS’s overall revenue goal for SoY and the National Campaign Goal.
Heavy travel, 75%+ Reports to Sr. National Director, Students of the Year**Ideal candidate will be based at National Headquarters in Rye Brook, NY , but remote candidates will also be considered.
- Develops the comprehensive strategic plan for the assigned SoY campaign markets which includes organization campaign standards, which includes specific revenue, retention and recruitment targets, volunteer leadership development plans, participant cultivation visits/events and communication, budgets, timelines, logistics and marketing for each event/campaign.
- Intense consultation and support to select events, including responsibility for ensuring campaign standards and KPI’s are met in the field.
- Partners with chapter staff and EDs to identify, cultivate and steward LLS/SoY leadership volunteers/donors/teams/participants by developing SoY strategies and relationship cultivation activities for successful recruitment, acknowledgement, and retention of volunteers/donors/teams/participants.
- Ongoing strategic consultation to RVPs, EDs, and Senior SoY staff in regards to campaign strategy, staff and volunteer performance and talent hiring and evaluation.
- Model & Coach organizational campaign standards with regard to recruiting and managing high level volunteers, revenue generation activities, expense and fiscal controls and marketing/promotions and logistics resulting in chapter revenue growth and achievement of revenue goals.
- Participate in key volunteer field meetings to drive campaign standard outcomes.
- In partnership with the chapter ED, responsible for supervising and training of campaign staff in campaign standards with an emphasis on volunteer development and fundraising, to achieve fundraising goals.
- Identify target audiences and build appropriate recruitment and fundraising strategies to successfully recruit, acknowledge, and retain and upgrade event donors/participants.
- Partners with EDs and chapter staff to maximize volunteer management and development within assigned chapters/campaigns. Participates in prospecting, recruitment, committee meetings, training, motivation, supervision and evaluation.
- Provides strategic guidance and participation for key events associated with SoY; including but not limited to preparation for and participation in committee meetings, recruitment/cultivation events, fundraising planning meetings, kickoffs, finales, and wrap-up events.
- In concert with chapter staff and EDs, develops relationships with key volunteer leadership and fundraising participants to elevate and maximize revenue impact.
- Produce forecasting and projections reports by evaluating the effectiveness of the on-going fundraising campaign(s), including fundraising efficiency (cost/expense), community engagement, campaign/event satisfaction, and overall success of the campaign.
- Completes national campaign projects under the direction of the national SoY product lead as assigned including, but not limited to, national tool development and updates, data collection and analysis, national trainings, etc.
- Maintains a working knowledge of the LLS’s mission and programs to promote LLS’s fundraising, research and patient initiatives. Ensures that the LLS mission is integrated throughout the nation to tie fundraising efforts and results to campaign revenue and volunteer impact.
- Performs other related duties as assigned.
- Travel up to 75%
- Required to work evenings and/or weekends, as needed.
- 6-8 years experience in non-profit fundraising, sales, marketing, community organization, volunteer development /leadership or corporate development.
- Strong background in volunteer recruitment, management and cultivation
- Demonstrates credibility with proven results.
- Excellent verbal and written communication skills.
- Enthusiastic, self-motivated and committed to excellence
- Capable of balancing multiple priorities effectively.
- Resourcefulness, promotions savvy, and problem solving acumen.
- Superior relationship management skills – able to work independently and collaboratively with a variety of personalities and leadership styles.
- Highly organized and professional demeanor.
- Strong computer skills (word processing and database programs).
- Previous experience as a Campaign Manager a plus