The YMCA of Central Florida is seeking a dynamic Senior Membership Sales Director to join our Winter Park Y.
The YMCA of Central Florida is seeking a Senior Membership Sales Director at our growing Winter Park YMCA Family Center. We are seeking a dynamic leader with proven related experience in generation of new sales opportunities, growing membership units, and increasing revenue that produces positive net gains.
The incumbent will lead all aspects of driving qualified prospects through the doors and closing sales using various sales methods, such as working the wellness floor for referrals, inside sales and phone techniques, following up on digital marketing leads, identifying marketplace opportunities, and engaging new business partnerships. This individual must possess excellent interpersonal and communication skills, as well as have an impressive presence when delivering cause-driven tours with a consultative sales approach that tailors to the needs of prospective members and connecting them with the Y’s many service offerings and mission.
The ideal candidate is self-driven and highly motivated by achieving daily, weekly and monthly sales targets, with an entrepreneurial spirit, possess a strong work ethic in sales excellence and a passion for health and wellness. The incumbent will be challenged to provide a successful track record in fiscal management including trends showing growth with comparable membership sales revenue.
Take the next step in your sales career and be part of something BIGGER at the Y!
- Implement and execute sales strategies that promote new membership sales and produce positive net gains at a Family Center / facility location.
- Manage the new membership acquisition process from opportunity through ensuring the close of sale.
- Lead all aspects of driving qualified prospects; lead cause-driven tours and ensure new sales targets are met through daily, weekly, monthly and annual goals.
- Lead new business development opportunities, establish new business partnerships, as well as utilizes inside sales and phone techniques that drive new membership sales.
- Identify marketplace opportunities, develop marketing plans utilizing visual, written and verbal communication tools, and follows up on digital marketing leads.
- Utilizes the CRM system and technology resources for effective sales management; tracking of memberships, reports, KPI’s and other data to maximize new membership acquisition sales goals.
- Promote program and membership enrollment through product knowledge and interactions with existing and potential members. Collaborate with department leads to maximize the opportunity for membership referrals and creating a pipeline of new members.
- Plan and execute membership events at the Family Center to engage new members. Promote the Family Center and YMCA of Central Florida’s special events among the members and community.
- Minimum of 5 years of progressively responsible experience in sales required; with a proven track record of initiative, creativity and motivation to close sales and surpass challenging performance goals.
- Minimum 5 years’ experience in leadership and staff management with demonstrated ability to train, mentor and develop staff to create a sales oriented team and deliver exceptional customer service.
- Minimum of 2 years of experience in digital marketing preferred.
- Microsoft Office proficiency required; Salesforce or related CRM experience a plus.
- Previous YMCA, Healthcare, or related fitness industry sales management experience preferred.
- Must have excellent interpersonal, public relations, communication and influencing skills.
- Ability to make oral presentations, build rapport and credibility quickly.
- Ability to deal with pressure in meeting sales goals.
- Ability to work a variety of hours based on business needs; including evenings and weekends.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
Along with a highly competitive pay structure, the YMCA of Central Florida provides exceptional benefits which include the following:
- Quality healthcare (medical, dental, vision options)
- Long Term Disability and Life Insurance provided at no cost to the employee.
- 12% Employer funded retirement plan after two years of service with immediate vesting and the ability to add additional earnings from first day of employment
- YMCA membership for employee and household.
- Generous paid time off package.
- Career advancement and growth opportunities with a nationally recognized large and innovative YMCA Association.
- A challenging, fun and cause-driven work environment with creative, talented and diverse individuals!