Love your job in Marketing but looking to be closer to the mountains? Join us in Grand County to live, work, & explore in the Rockies!
This position supports the work of YMCA of the Rockies - Snow Mountain Ranch, which operates a mission-based family and group conference and retreat center, serving more than 50,000 guests annually. The Brand Manager - Snow Mountain Ranch is primarily responsible for marketing support for projects that are best for the growth of the Association; works as a team member to support the Snow Mountain Ranch brand; is responsible for meeting YMCA of the Rockies’ Marketing & Communications goals and for the design and execution of all Snow Mountain Ranch marketing materials. The Brand Manager - Snow Mountain Ranch also functions as part of the Association Crisis Communications team. Job starts September 16, 2019.
- Plan and implement a comprehensive traditional and non-traditional media strategy.
- Manage all digital media platforms and relationships for Snow Mountain Ranch.
- Engage with followers/fans on all digital and social platforms.
- Ensure Snow Mountain Ranch marketing and other materials remain consistent with the YMCA of the Rockies brand and Y-USA brand standards.
- Work with graphic designers and web design professionals to implement a "bringing together family and friends" feel in marketing materials.
- Write copy for blog/website/print ads reflecting the "YMCA voice."
- Maintain flow of work to keep printed publications on time, accurate, and within budget.
- Work with contracted Public Relations representatives to ensure maximum exposure for Snow Mountain Ranch.
- Assist with specific marketing/program initiatives as determined by business environment.
- Function as part of the Association Crisis Communications team, preparing for and assisting with high-visibility communications involving emergencies, unplanned media exposure, and or regional events involving YMCA guests and employees.
- Coordinate and oversee photography assets, video production and media libraries for the Association.
- Manage presence at relevant family events and group sales trade shows.
- Develop strategic plans to market to staff, guests and members.
- Develop and maintain professional relationships with other marketing professionals in the Grand County area.
- Track, measure and report out effectiveness of marketing initiatives.
- Present current marketing strategies to key staff and board members, when requested.
- Work with EPC staff to develop and promote packages that further the mission of the YMCA of the Rockies.
- Work with Camp Chief Ouray leadership to promote camp programs and support camp marketing initiatives.
- Two to five years of previous marketing experience in the workplace.
- Ability to navigate online content management systems, including WordPress.
- Knowledge of computer programs including Photoshop, Publisher, Word, Excel and PowerPoint.
- Strong English writing skills; published work a plus.
- Advanced knowledge of and experience with social media platforms.
- Direct experience with customer engagement.
- Knowledge of and/or interest in the hospitality industry.
- Experience working with multiple vendors.
- Must be available to work weekends, evenings and holidays as needed, and requires both regional and overnight travel as requested.
- Must possess a valid, USA state-issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles.
- Ability to work cooperatively with others in a diverse environment.
- All other duties as assigned.
Salary: $42,000.00 - $43,667.00