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Member Engagement and Marketing Director

This job is no longer available

Salem, IN, USA
Full-time

This position requires enthusiasm, high-level thinking, customer service, sales, and supervisory experience. The position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. Directs all aspects of membership for the branch including recruitment of new members, retention of existing members and supervision of assigned staff. Develops, plans and implements new procedures and methods to achieve strategic goals. Builds the community’s understanding of the YMCA’s cause and impact. Develops and implements effective marketing and communication strategies.

Areas of Responsibility: 
  • Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
  • Recruits, hires, trains (and re-trains), develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
  • Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
  • Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
  • Develops annual operating goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
  • Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the business office as necessary on financial transactions.
  • Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
  • Develops effective working relationships with service groups, community organizations and companies. Makes presentations about the YMCA.
  • Provides and maintains related statistics and reports.
  • May plan and coordinate special events.
  • Leads assigned aspects of the fund-raising campaign.
  • Participates in staff meetings and/or related meetings.
  • Performs other duties as assigned.
Educational Background: 
Bachelor's degree in related field preferred or equivalent combination of education and experience.
Skills/Experience: 
  • Previous supervisory experience in customer service preferred.
  • Excellent computer skills and experience with standard business software.
  • Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
Compensation/Benefits: 

Salary: $28,000.00 - $34,000.00

Job Function: 

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Aug 30 2019
Active Until: 
Sep 30 2019
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit