Conceives, develops, curates, and repackages AARP content into new, free-standing content products to be used to attract and retain members by adding value to their membership.
Areas of Responsibility:
- Conceives creative new content products – both for digital and print – that fulfill specific strategic and tactical goals regarding member engagement or recruitment.
- Upon approval, develops table of contents or conceives the overall product to meet the interests and needs of specific target audiences that could vary based on age, gender, interests, membership status, and other variables.
- Oversees assigning, compiling, editing and/or writing content products, using AARP content development systems and tools.
- Creates new behind-the-wall content to encourage digital registration on the web.
- Creates specialized up-to-the-minute content, when appropriate.
- Oversees and orchestrates content “events,” such as webinars, interviews, etc. that would be available to segments of members.
- Partners and collaborates with appropriate AARP teams to come up with innovative ways to use content as a member benefit.
- Works with other editorial staff to determine other innovative ways to use content.
- Drives content products through design and production processes, and secures necessary approvals from key stakeholders before publishing.
Educational Background:
Completion of a Bachelor’s degree in English or Communications (Master’s degree desirable)
Skills/Experience:
- 7+ years of experience in journalism, both print and digital.
- Strong understanding of AARP organization, priorities, history, and value to members.
- Demonstrated excellence in writing, editing, and repackaging of material
- Experience with SIP programs and/or freestanding digital products a big plus
- Experience in new product development and branded publishing a big plus
- Able to work collaboratively, closely, and effectively with leaders and colleagues at all levels.
- Demonstrated experience developing extensive and effective internal and external networking and contacts.
- Demonstrated ability to handle appropriate work load efficiently and effectively and manage assignments, meet deadlines, and contribute creative ideas.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 24 2019
Active Until:
Sep 25 2019
Hiring Organization:
AARP
industry:
Nonprofit