Digital Marketing Manager

Digital Marketing

• Keep projects on track with timelines for e-appeals, campaigns, cultivations and other items;
• Manage review of all digital elements through internal vetting pipeline;
• Update working documents to track digital projects (i.e., sourcing, tracking, and appeal codes), including requesting and documenting URL redirects;
• Execute approved marketing posts for Human Rights Watch social media channels;
• Manage photo database and ensure all marketing images (HRW owned or licensed) are recorded;
• Maintain digital staff seed list and coordinate launch of all marketing emails delivered;
• Develop and coordinate the launch and optimization of monthly digital e-newsletter including compiling programmatic information, highlighting staff, and other online cultivation actions while growing the newsletter constituency base;
• Coordinate the implementation of social media fundraising tools, including collaborating with Finance Division to establish monthly wire transfers and coordinating with Development Operations team to reconcile all donations;
• Serve as primary digital marketing liaison with the photo/video team to maximize use of all HRW owned digital assets in marketing campaigns;
• Coordinate with Development Operations and Web teams to implement all digital optimizations on donation forms and website;
• Coordinate communication between Web team and Marketing team, including the planning and coordination of all marketing activities that cut across the Human Rights Watch website;

Engaging Networks Development

• Build and execute digital marketing campaign assets in e-CRM (currently Engaging Networks), including the development and launching of email messages, donation pages, online engagement action pages, and building the relevant coding and URL tracking;
• Devise and carry out A/B testing of emails and pages;
• Create marketing automation journeys for multiple audiences;
• Troubleshoot with Web team on website fundraising elements that interact with eCRM, including lightbox, sticky banner, website banners, and sign-up functionality;
• Execute donation page optimization and building of confirmation screens and auto follow-up emails;
• Build and develop all integrated direct mail donation pages;
• Build individual emails in Engaging Networks on ad hoc basis and provide reporting on performance metrics as needed;

Internal / Administrative

• Work closely with the Director and Manager of Marketing, including communicating information between vendors and facilitating project management;
• Coordinate with IT to create and optimize workflow platforms to facilitate marketing vetting process;
• Manage media spend credit card utilized across Marketing, Advocacy, and external parties, including pulling individual reports from all advertising platforms (Facebook, Twitter, Google, and Bing) to process expenses to the corresponding department; and
• Carry out other tasks as needed;