Business Unit Description
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.
Integrated Communications & Marketing is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units.
Summary Statement
The Media Relations Analyst will support AARP’s media relations team by tracking/providing analysis of relevant news stories across multiple issue areas, producing analytics reports, as well as drafting/editing news releases, blog posts, social media posts, story pitches, and other content. The Media Relations Analyst will also be responsible for providing general media relations support to the team, including drafting plans, developing media lists, pitching stories and op-eds, handling media event logistics, and so on.
Responsibilities
- Track relevant news coverage to ensure the media relations team is aware of developing stories.
- Prepare daily media monitoring report featuring relevant news from the previous day.
- Prepare regular analytics reports on core performance indicators as well as reports on demand as needed.
- Write/proof/edit news releases, media advisories and other content in support of media relations efforts.
- Field/route general media to appropriate media relations staff in a timely manner.
- Pitch stories to media outlets as directed by media relations team.
- Provide planning/logistical support for media briefings/events as needed.
- Support internal clients.
Requirements
- Bachelor’s degree or equivalent and 3+ years of job related experience.
- Demonstrated commitment to public advocacy.
- Demonstrated ability to work and thrive in a dynamic/fast-paced work environment.
- Prior experience pitching media outlets.
- Demonstrated experience writing/editing blog posts, press releases, and fact-sheets.
- Fluency with Microsoft Office Suite (Excel, Powerpoint, etc.) as well as Cision or other similar platforms is a must.
- Prior experience with Google Analytics or similar tools preferred.
Benefits Offered
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.