Director, Communications & Marketing

General

• Participates in the Chapter's annual strategic planning process as it pertains to communications and marketing; develop annual communications/marketing plan(s) and calendar(s).
• Develops, implements and monitors the Chapter's marketing budget.
• Supervises the Communications & Outreach Specialist and communications volunteers and interns.
• Leads and inspires collaboration among staff on all outreach campaigns.
• Acts as staff liaison to the Chapter's Communications & Marketing Committee Serves as a resource for other chapters in Region 1 (e.g. managing web presence for the new chapter in Alaska, offering guidance and assistance to counterparts in Oregon and Idaho).

Communications & Marketing

• Strengthens momentum of Alzheimer's movement by increasing concern and awareness about Alzheimer's disease through the priority activities articulated in the Strategic Plan.
• Creates and executes communications outreach and marketing campaigns.
• Leads the development of all Chapter publications, materials and audiovisual projects.
• Collaborates with Leadership Team and other Chapter staff to determine what materials and information are needed for specific Chapter projects, and coordinates production.
• Manages Chapter web projects and enhanced social media presence, including Facebook, Twitter, Instagram, Google Plus, and Chapter blog.
• Manages adherence to branding and messaging standards for internal and external communications.
• Directs and organizes Chapter's messaging, and ensures consistency of messaging throughout the Chapter.
• Orchestrates and manages Chapter's response to and involvement with National awareness campaigns.
• Manages relationships and communications projects with staff, vendors, freelancers, communications volunteers and interns.
• Builds relationships with colleagues in professional organizations to work jointly on campaigns and identify media opportunities.
• Represents the Association at public events, fundraisers and media events, as appropriate.
• Provides communications and speaker training as needed.

Media Relations

• Develops and maintains strong, productive relationships with members of the media across the Chapter's expanded service area of Washington State and Northern Idaho.
• Directs and oversees all public relations activities and establishes ways to position the Chapter as a leader in Alzheimer's care and support, and public policy.
• Identifies opportunities to promote Chapter initiatives, programs and events.
• Seeks opportunities to respond to news stories related to national or local programs, services, and activities.
• Aligns with national media campaigns to create local media opportunities.
• Serves as primary Chapter contact for basic media requests for information and facilitates media interviews with Chapter spokespeople.

Additional Responsibilities

• Complies with all Association policies, procedures, standards, and applicable regulatory requirements.
• Supports and participates in Association events, including but not limited to the Walk to End Alzheimer's, Reason to Hope, and chapter conferences, as requested.
• Supports and participates in formal advocacy and public policy activities as requested.
• Other duties as assigned.