Do you have a passion for consumer insights and a thirst to apply your knowledge to public media? Do you want to be challenged by your job and be surrounded by passionate, dedicated, and creative people in a mission-driven environment? Then this role is for you.
As a Senior Analyst, you will maintain our 10,000-listener-strong Listener Panel and leverage that resource and others to provide actionable insight to our internal clients. This role focuses primarily on content evaluation: you will be at the forefront of evaluating NPR’s pilots and existing shows.
You are inquisitive, eager to learn, and nimble. Most importantly, you have a drive to make things better, demonstrate consistent follow-up, and never stop delivering value to NPR. You’ll be part of NPR’s Audience Insights team of analysts and researchers, working closely with Programming, the Newsroom, and Marketing.
- Plans & administers NPR Listens Panel recruitment plans, ensuring the composition of the panel meets organizational needs.
- Monitor Panel health and data quality, and resolve any issues in need of attention.
- Apply best industry practices to maintaining Panel health and high response rates for all NPR research studies.
- Maintain Panel hygiene by deleting inactive members, archiving old projects, updating variables, etc.
- Handle all communications with Panelists, including managing the Panel email inbox.
- Coordinate responses from all department staff to Panelist inquiries
- Collaborate with internal stakeholders and project managers on project design.
- Design survey instruments and projects to meet multiple research needs across NPR, including Programming, the Newsroom, Corporate Sponsorship, and Marketing.
- Coordinate and plan timing with AI staff for all research projects fielded on the Panel.
- Take the lead on oversight for survey gate-keeping - review of all surveys for tone, quality, connection to other studies, accumulation of historical knowledge.
- Troubleshoot data, analyze and interpret results.
- Oversee Panel based foundational studies such as monthly trackers.
- Trains staff on functional software tasks including survey programming, variable coding and data exporting; troubleshoots reported problems.
- Administers sample design & Panel execution for all NPR Panel research projects; final quality-control approval of all Panel research projects.
- Run reports in Windows environment using software such as SPSS, Microsoft Excel, Microsoft PowerPoint, and other programs.
- Produces reports and presentation materials on Panel research studies
- Facilitate learning reviews for mining and synthesis of new knowledge into actionable innovation, brand, category and segment insights.
- Identify opportunities to utilize Panel to increase the pace or depth of learning.
- Keep running list of Panel users’ needs and Panel platform improvements
- Oversee the relationship(s) with external Panel supplier including contract negotiation, quality assurance for back-end coding.
- Evaluate software products from research Panel vendors, and communicate with vendors about performance-related issues
- Define the role of the audience Panel and advise clients on how best appropriate to use the Panel for NPR and Public Radio research needs.
- Responsible for communications with various vendors for day-to-day operations and ensuring needs for various research projects are on schedule and that data received is satisfactory.
- Perform other duties as assigned.
- Minimum of five years’ experience as a market researcher.
- Expert knowledge of media and market research techniques and methodology.
- Thorough knowledge of a variety of market research methodologies.
- Experience executing both qualitative and quantitative research studies
- Experience executing all elements of complex research studies.
- Proficiency in Windows, Excel, and Word processing.
- Experience managing and maintaining databases
- Familiarity with statistical analysis techniques and SPSS.
- Detail oriented and strong data analysis skills. Able to communicate complex findings in a clear and engaging manner.
- Excellent organization and verbal and written communication skills. Demonstrated presence and authority in dealing with people at all organizational levels.
- Experience dealing with diverse stakeholders including innovation, research, product development, content creation, and marketing.
- Must have the ability to manage and create concurrent work plans for multiple projects.
- Must be able to deal with people in a variety of settings.
- An understanding of NPR and public radio and current trends.
PREFERRED SKILLS
- Prefer experience with online research communities and proprietary panels.
- Research supplier-side experience highly preferred.
- Knowledge of programming languages a plus.
NPR offers a competitive compensation and comprehensive benefits package including health and wellness benefits, retirement, and work/life balance programs, as well as opportunities for career growth and development.