This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. The Marketing & Annual Campaign Director at the YMCA of Northwest Louisiana intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and also builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies while also conceptualizing, organizing and implementing a comprehensive strategic annual campaign program.
Areas of Responsibility:
- Works with the CEO to create an annual campaign strategy for the Y in collaboration with executive and volunteer leadership.
- Works with staff on initiatives to increase new memberships and membership retention
- Onboards, and develops volunteers and creates an effective, comprehensive annual campaign program. Trains branch volunteers in gift solicitation. Works closely with executive leadership.
- Collaborates with branch leadership to develop communication and campaign strategies to successfully market the annual campaign. Supports plans for identifying, cultivating and soliciting branch annual fund prospects.
- Develops annual operating goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
- Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans.
- Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
- Plan, execute and measure digital marketing strategies, including but not limited to social, email and other media buying. Responsible for YMCA website design and development.
- Develops, monitors and administers assigned annual budget and maintains a positive fiscal position.
- Provides and maintains related statistics and reports.
- Writes clearly and concisely, using correct grammar, vocabulary, and appropriate tone for message or audience and speaks in a clear, articulate manner.
- Oversees the data management of annual gifts and conducts regular analysis and reporting of annual campaign progress.
- Establishes systems for timely and appropriate acknowledgements of annual campaign gifts.
- Oversees prospect/donor correspondence.
- Translates organizational goals into executable plans with accountable staff and volunteers by defining tasks, milestones, and priorities for programs or projects.
- Staffs and manages special events, projects and committees.
- Makes presentations about the YMCA.
Educational Background:
Bachelor's degree in related field preferred or equivalent combination of education and experience.
Skills/Experience:
- YMCA Team Leader certification preferred.
- Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
- Proven experience in cultivating and soliciting leadership level gifts to annual fund.
- Familiarity with the principles of annual campaign organization and marketing.
- Experience in working closely with volunteers and in staffing volunteer committees/events.
- Excellent writing, organizational and communication skills.
- Ability to effectively present information and respond to questions from groups of managers, volunteers, senior leaders, and the general public.
- Understanding of and enthusiasm for the mission of the YMCA.
- Previous professional experience in membership, marketing and/or sales preferred.
- Excellent personal computer skills and experience with standard business software.
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 4 2019
Active Until:
Apr 4 2019
Hiring Organization:
YMCA of the USA
industry:
Nonprofit