Primarily responsible for providing direct leadership to areas related to public communications, membership development, membership satisfaction, and membership retention. Responsible for supervising and coordinating all front-line staff and systems that relate to membership reception and services.
This Director will oversee the processes related to sales of new memberships and data entry. The Membership Director will work as a team member toward the realization of the association's goals and objectives in cooperation with staff, board and committee volunteers.
The Director of Membership is a self-directed, motivated and creative individual who is responsible for membership operations and development in the areas of membership sales, program sales, member retention, member experience, and the development and support of staff to carryout membership functions. Membership & program marketing responsibilities include working in coordination with the Communications & Marketing department to develop & implement new & returning membership & program acquisition initiatives, retention efforts & member communications.
Specific Administrative Responsibilities Related to Membership Services:
- Oversee the operations of the front desk and Discovery Center and all staff responsible for receiving new members, supporting membership services and inputting membership data.
- Responsible for the hiring, scheduling, training, supervising and evaluating of all front-line staff.
- Develops and maintains the department’s operational budget and all records that assist with providing program information to the staff, Board of Directors, United Way and YUSA.
- Assumes a leadership role with staff training in the areas of membership development, satisfaction and retention
- Assume a leadership role in the coordination and implementation of all YMCA events and special efforts to raise community awareness, build financial support and contribute to the overall effectiveness of the YMCA.
- Assumes responsibility for communicating with the local media, developing, and distributing all membership communication and marketing pieces including brochures, newsletters and special event promotion efforts.
- Develop and implement an effective marketing plan in keeping with the new YUSA branding efforts.
Effects on End Result:
- Significant positive growth in membership revenue and program participation
- Significant improvement in new & 13-month member retention.
- Achieve strategic targets set by Strategic Plan annually.
- The YMCA will be clearly recognizable in the community as a charity worthy of support.
- The YMCA will be seen as a true community asset and benefits to the community will be easily identified.
- Membership Growth and retention goals will be met or exceeded annually
- Maintain sound fiscal position within areas of responsibility by reaching and exceeding budgeted membership goals.
- Development of high quality, informative and timely membership communication materials, implementation of strong sales and retention plans.
- Effective development of Membership Committee into an active volunteer group representative of the YMCA’s membership base.
- Effective interpretation of the YMCA mission to the membership and community.
- Minimum 2 years of experience with proven success in operations, membership sales and customer service
- Excellent customer service, sales, marketing, problem solving, interpersonal and organizational skills
- Proven experience with the use of on-line communication and social medial networking tools to drive participation & growth
- Ability to work with diverse populations
- Excellent written and oral communications skills including public speaking.
- A friendly, enthusiastic and conscientious leader with excellent knowledge and skills in the areas of member relationship management
- Ability to build relationships with community groups & corporations in an effort to develop and grow collaborations and corporate membership.
- Proficiency in developing & training staff.
- Passion for high standards and believes in the YMCA mission. Ability to set an excellent example of healthy living, customer service, and community involvement.
- Represent the YMCA as a professional by assuming leadership roles within the community
- Create an atmosphere that promotes member satisfaction and encourages retention.
- Able to work some evenings and weekends.
Salary: $32,000.00 - $40,000.00