The Senior Marketing and Communications Director works as part of local leadership teams and in collaboration with the Association Marketing and Communications Strategy team. This position is responsible for serving the marketing and communication needs of specific branches and program areas. Provides guidance and support to identify, prioritize, and implement activities designed to meet local priorities in service to the Y’s strategic priorities of member experience, program and summer experience, staff experience, and philanthropy. This leadership position supervises a team of marketing and communications professionals working in partnership with all branch operation and program teams.
Team Leadership:
- Provide leadership and guidance to the Operations and Program Marketing and Communications team.
- Work collaboratively with the Association Marketing and Communications Strategy team to develop, execute, and monitor marketing and communications strategies, activities and budgets for assigned locations and programs.
- Ensure consistency in strategy and execution among team members to deliver on organizational priorities and key performance indicators.
Relationship Management and Collaboration:
- Serve as advocate and liaison to assigned branches and programs.
- Proactively anticipate the needs of assigned branches and programs to prioritize and communicate local and organizational priorities.
- Work collaboratively with local and organizational teams to develop, execute, and monitor marketing and communications plans and activities.
Planning and Execution:
- Provide guidance, direction, and support for all marketing and communications activities at assigned locations and programs. Ensure accountability to deadlines and goals related to revenue, program enrollment, attendance and other goals.
- Proactively manage personal calendar to ensure attendance at local meetings, special events, and other activities essential to local needs.
- Engage marketing and communications production team members to fulfill requests on time and at the highest quality.
Marketing and Communications:
- Maintain the Y brand and voice across the association, with special attention to assigned branches and programs.
Marketing and Communications (Cont.):
- Execute social media strategy at assigned locations and branches with daily posting and monitoring across all platforms.
Fiscal Responsibility:
- Provide oversight and coaching on Publicity and Promotion budgets for operations and program marketing and communications team. Assist and ensure assigned staff with the tracking and monitoring of their respective budgets.
- Manage the publicity and promotion budget for each assigned location, and in collaboration with local leadership.
Supervision:
- Recruit, hire, train, and provide direct supervision, coaching, and mentorship to the marketing and communications directors and production team members.
- Review and evaluate staff performance.
- Develop strategies to motivate staff and achieve goals.
- Review, approve, and submit staff time cards to payroll department per schedule.
- Track volunteer hours and record appropriately.
- Schedule shifts and process time off requests for staff.
- Provide all departmental staff with professional development.
- Ensure that all mandatory training is scheduled and funded.
KEY PERFORMANCE INDICATORS:
- Membership revenue
- Member value cost
- Inbound and outbound marketing return on investment
- Branch satisfaction
- Percent project and task completion according to service level agreements
- 5+ years’ successful experience in marketing, traditional and up-and-coming marketing and communication media.
- YMCA Multi-team Leader certification preferred.
- Complete online Child Abuse Prevention training on first day. Complete other online and in-person training as required.
WORKING CONDITIONS:
- Daily travel between locations required.
- Flexible hours to meet demands of special events and local needs. Includes weekends, evenings, and early mornings.
- Availability by cell phone during working hours required.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
- Regularly required to sit, stoop, and kneel.
- Must occasionally lift or move up to 20 pounds and seldomly lift or move a higher amount.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
SKILLS:
- Demonstrated success in leadership and supervision competencies, with special focus on leading teams through change and transition.
- Works well in a collaborative, dynamic, and cross functional team environment. Embraces diversity of thought and skill on a team to create a high quality product.
- Strong understanding of marketing, communications, content generation, social media, and eCommerce.
- Highly relational and ability work with diverse leaders and teams in a positive and proactive manner.
- Strong project management, organization, and time management skills to ensure high quality and accurate delivery of products, projects, and programs consistently over time.