Led by a 36-member Board of Directors, the Wisconsin Hotel & Lodging Association (WH&LA) is a non-profit trade association consisting of more than 600 hotels, motels, resorts, inns, bed & breakfasts, and lodging executives around Wisconsin. WH&LA also welcomes industry vendors, chambers of commerce, convention & visitor bureaus, colleges and college students specializing in a lodging or hospitality curriculum into its membership.