Secures corporate support for NPR affiliate, Public Media Podcast Publishers, and PBS stations via broadcast and digital platforms through direct contacts with corporations and advertising agencies. Services accounts to maximize both customer satisfaction and retention.
Areas of Responsibility:
- Establishes and meets annual goals, which are set in conjunction with SVP, National Spot and Digital Underwriting
- Makes formal presentations to senior managers at corporations, and account executives, media planners, media buyers and directors at ad agencies about the use of NPR/Public Media sponsorship to enhance corporate goals and client goals
- Presents sponsorship strategies to potential corporate underwriters and follows up regularly
- Serves as Agency Account Manager for set of agencies to grow NPR/Public Media utilization within these agencies
- Sells all programs in portfolio including (but not limited to) broadcast spot, podcasting, digital display, and event
- Creates multi-platform opportunities in order to meet client needs
- Services accounts to ensure copy and FCC requirements are met
- Cultivates and nurtures long-term relationships with underwriting decision-makers at corporations and influencers at advertising agencies in order to ascertain customer needs and opportunities and to assess implications for NPR and Public Media
- Strategically identifies new business opportunities by prospecting in assigned geographic territory
- Contacts prospects by telephone, letter, and e-mail; makes cold calls as necessary. Follows up with face-to-face meetings employing consultative sales techniques
- Possesses a thirst to be on the early adopter side of technology – advanced knowledge of podcasting and smart speakers preferred
- Assists in preparing materials to be presented to prospects, including proposals and appropriate correspondence
- Generates regular status reports
- Understanding of individual client business, strategies and marketing needs
- Understanding of audio landscape and the emergence of new technologies and platforms
- Travels in assigned geographical area
Educational Background:
Bachelor’s degree or higher
Skills/Experience:
- Minimum 5 years experience in national media sales or national media planning with an extensive knowledge of advertising agency functions, services, hierarchy and trends. Proven track record working with agency personnel and their clients.
- Excellent organizational, analytical, and interpersonal skills
- Must be able to work independently and as a member of a team
- Excellent verbal and written communication skills
- Possesses a thirst to be on the early adopter side of technology – advanced knowledge of podcasting and smart speakers preferred
- Computer literacy required – Salesforce; Strata; Excel; Powerpoint;
- Ability to travel freely (approx. 15% of time)
Compensation/Benefits:
NPM offers a competitive compensation and comprehensive benefits package including health and wellness benefits, retirement, and work/life balance programs, as well as opportunities for career growth and development. NPM is an Equal Opportunity Employer.
Job Function:
Organization Info
Listing Stats
Post Date:
Dec 12 2018
Active Until:
Jan 12 2019
Hiring Organization:
National Public Radio, Inc.
industry:
Nonprofit