The Manager, Marketing Partnerships & Cause Campaigns develops, provides expert advice/direction, creates and implements plans that support existing and new marketing campaigns and brand partnerships to further engage consumers; inspire action; expand the reach and reputation of the organization; and, to raise funds for its conservation mission.
The Manager, Marketing Partnerships & Cause Campaigns is responsible for all aspects of campaign planning including support for the development and execution of consumer-friendly marketing campaigns that align with the organization’s conservation agenda (Sustainable Food and Water, Healthy Cities, Climate Change, Land & Water). These campaigns will seek to inspire broader audiences to support the conservation movement through financial contributions; every day actions; and, a greater affinity for TNC and its mission. S/he will develop concepts, plans, manage budgets, and ensure consistency of brand – message, tone of voice and creative – in line with the organization’s marketing objectives.
S/he will also support the day-to-day relationship management of existing and new corporate partnerships (as assigned). S/he will develop marketing/promotion plans, working together with internal operating units to implement marketing strategies across various channels including digital/social media, content development, public relations/media outreach and creative development in line with partnership goals. S/he will also work with senior team members to develop creative pitches, negotiate financial terms and contracts, and facilitate internal review/approval/tracking processes.
S/he works closely with various constituents internally and externally including senior staff, field offices, department and division staff, corporate contacts, vendors, and other key stakeholders to ensure delivery of projects/campaigns are well-aligned with TNC’s brand strategy and principles whether published through owned channels or partner/external outlets.
The Manager, Marketing Partnerships & Cause Campaigns will report to the Associate Director, Marketing Partnerships.
RESPONSIBILITIES AND SCOPE
- Designs, implements and directs multiple projects including managing project and campaign budget(s).
- Responsibility and accountability for meeting project goals and objectives.
- Resolves complex issues independently within program area.
- Opportunity to act independently within program goals; work checked through agreement by superiors.
- Acts as a resource to others to solve problems.
- Decisions may have project and program-wide impact.
- A minimum 7 years’ related experience or equivalent combination of education and experience.
- Experience managing client and account relationships.
- Experience implementing, and managing multiple complex projects.
- Experience negotiating agreements.
DESIRED QUALIFICATIONS
- Multi-lingual skills appreciated.
- Multi-cultural or cross-cultural experience preferred.
- Experience leading in a team-based environment with internal and/or external partners.
- Proven background in project management, with strong attention to detail and highly organized individual.
- Ability to complete tasks in a timely and efficient manner with careful attention to details.
- Ability to design, implement and direct multiple projects, setting deadlines and ensuring program accountability.
- Experience developing and/or implementing creative marketing campaigns for social issues (specifically with an eye toward educating and/or motivating consumer audiences).
- Experience applying marketing principles on projects/programs, specifically developing and implementing marketing promotion plans.
- Demonstrated ability to work independently, exercise initiative, use discretion when handling confidential information and effectively prioritize tasks.
- Experience managing a budget.
- Practical knowledge of current and evolving trends related to field of experience.
- Experience conceiving and writing creatively for various audiences from technical information.
- Strong communication skills with ability to articulate ideas in a compelling manner.
- Detailed knowledge of procedures and terms in relevant field of experience.
The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.