Directs and/or supports all aspects of member engagement for the branch, working with staff at all levels and in all departments to effectively recruit and retain members and program participants. Develops, plans, and implements procedures and methods to achieve strategic goals of helping members achieve, belong, and connect.
Areas of Responsibility:
- Creates, analyzes, distributes and maintains membership related statistics, sales and retention reports. Monitors the achievement of this plan, taking appropriate action to ensure that goals and objectives are met.
- Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
- Supports the Membership Coordinator to ensure that the welcome desk staff are effective at positively engaging members, participants, and visitors.
- Ensures that programs and membership enrollment are promoted within interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments.
- Ensures membership staff has access to all necessary information to answer member inquiries, including, but not limited to; weekly branch updates, facility schedules, program information.
- Uses data to develop, plan, and execute strategies designed to improve the member experience, increase tour-conversion rates, and increase membership retention rates.
- Coordinates localized membership retention and sales initiatives, in line with association-wide membership strategies.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
- Acts as extension of marketing department with regard to branch communication (social media, website, signage, schedule posting. etc.)
- Serves as a valuable member of the branch and association team.
- Other duties as assigned
Educational Background:
Bachelor’s degree; or minimum one year relatedexperience and/or training; or equivalent combination of education and experience.
Skills/Experience:
- Understanding of and ability to use/learn computer based software systems.
- Proficient in word processing, data entry, record keeping, and basic mathematics.
- Highly attentive to detail.
- 1+ year experience supervising others.
Compensation/Benefits:
Salary: $35,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 18 2018
Active Until:
Sep 18 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit