Media Relations Manager, Health

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.  Integrated Communications & Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 

The Media Relations Manager will develop and implement innovative media strategies and campaigns that contribute to a well-defined media presence on AARP’s strategic priorities in the consumer healthcare and health policy spaces. The successful candidate will support AARP’s reputation, priorities and internal clients by drafting and implementing plans, growing and developing strong media relationships, pitching stories and op-eds, handling media events, and so on.  The successful candidate will track/provide analysis of relevant news stories, produce reports for leadership, and draft/edit news releases, talking points, blog posts, story pitches, and other content.  Significant demonstrated experience in public affairs and public policy-oriented communications is important.