NRDC’s newly launched Analytics Team focuses upon learning how to better mobilize and inspire our activists, donors, supporters and audiences to take action for a clean and healthy environment, then translates those findings into actionable strategies for our colleagues who manage our campaigns and outreach efforts. The Analytics Team seeks an Email and Web Analyst to carry out our analytics efforts to inform our email outreach, website/UX and mobile advocacy approaches, and to collaborate with our Content Marketing Director on analyzing our editorial, marketing and campaigns content. The Email and Web Analyst will play a leading role in helping us validate and implement new data-driven ways of engaging our supporters online. This Analyst will work closely with two other Analysts and a Content Marketing Director, and it will report to the Director of Analytics. This is currently a term limited position which is expected to continue through June 2020.
- Formulating and fleshing out ideas for testing and experimentation, guiding colleagues on other teams through the testing process, and providing final analysis and recommendations.
- Suggest and validate approaches to smarter, more effective segmentation and tailoring, and provide list-building, task automation and ongoing analysis to colleagues on the Digital Advocacy and Fundraising team who will implement these approaches.
- In concert with the rest of the Analytics Team, determine what models are needed across channels, and contribute to the building and maintenance of these models.
- Collaborate with Analytics Team colleagues to recommend and test cross-channel strategies.
- Manage and build dashboards and reports that allow the organization to perpetually assess the health and effectiveness of our email, web and mobile outreach, as well as our campaigns and marketing efforts.
- In conjunction with the Analytics Director, advise colleagues on the Digital Advocacy and Fundraising Team on development of metrics and KPIs to guide their work.
- Conduct day-to-day/short term and long term analyses that help NRDC to make smart decisions and grow its engagement and base strategically over time.
- Serve as the Analytics Team’s point person to the Digital Advocacy and Fundraising Team, providing insights and analysis as well as serving as the go-to person and thought partner for their analytics needs.
- Be the Analytics Team’s expert on our email, mobile and website data.
- 1-3 years of experience analyzing digital data
- At least one year of R or Python coding experience (Python preferred) in an analytical environment; at least one year of SQL experience; 1-2 years of experience and knowledge of modeling and machine learning algorithms preferred
- Experience with Action Kit or other similar content management platform, Google Analytics / Tag Manager / Optimize, and mobile platforms
- Demonstrable knowledge of statistics preferred
- Solid understanding of digital advocacy
- Ability to design valid experiments with minimal guidance
- Ability to think creatively about new tactics we might test, and to support and collaborate with the Digital Advocacy and Fundraising Team and other colleagues in brainstorming and ideation
- Strong communication and presentation skills, and the ability to convey complex and technical information to non-technical audiences in a way that is not just comprehensible, but inspiring
- Good relationship management skills