The Web Product Manager will oversee the growth and strategic effectiveness of Audubon’s web presence (Audubon.org, and its network of 60+ state office and nature center sites). Reporting to the VP of Digital Products and working closely with the Editor/Site Director, the Web Product Manager will ensure that Audubon’s web presence is effectively engaging both existing and new audiences.
The role requires a mix of excellent digital marketing instincts, solid project management skills, an intuitive sense for user experience, and fluency in the tools of the modern web. The Web Product Manager will work closely with staff and contract designers and engineers, as well as cross-organizational teams of stakeholders, to evolve Audubon.org to effectively serve its audiences and meet organizational goals. A deep understanding of Audubon’s digital audiences, gained via research and testing, will form a key foundation of the Web Product Manager’s work.
- Drive Audubon’s efforts to optimize Audubon.org for effective engagement, with specific goals around lead generation and conversion rates, working in close collaboration with Audubon’s digital editorial, fundraising, advocacy, and marketing teams
- Partner with cross-organizational stakeholders to understand product objectives and develop effective product strategy for Audubon.org
- Produce product concepts, roadmaps, and functional specifications documentation
- Efficiently lead contract designers and engineers to build new and improve existing Audubon.org features, with an eye toward increasing audience engagement
- Work with engineering team to maintain the health of Audubon's web platforms, including troubleshooting & supporting internal user requests for improvements
- Develop a deep understanding of Audubon’s unique content offerings, and adapt web products to best deliver and leverage that content for user engagement
- Plan and execute effective A/B and other audience tests to optimize new features
- Effectively manage a budget to align priorities, resources and timelines across Audubon’s web properties
- Integrate analytics into all major product decisions, identifying valuable audience segments and funnels and adapting web products to maximize engagement
- Maintain working knowledge of developments and trends in software and apply them back into Audubon’s work
- 5-7 years of experience building and managing web products, with an emphasis on user engagement
- Fluency in the language and processes of web development, especially Drupal development, and the ability to work side by side with engineers to ensure product quality from the ground up
- An intuitive sense for user experience design for the web, with a strong focus on serving mobile users
- Demonstrated success in executing online marketing, fundraising, or advocacy strategies
- Strong detail-oriented execution skills, and the ability to lead design and engineerings teams on the ground to move projects from conception to completion
- Expertise in digital production technologies and content management systems (with Drupal experience a strong plus)
- Comfort with and knowledge of email marketing and CRM platforms (experience with NGP VAN’s EveryAction a plus)
- Excellent collaboration skills, with the ability to understand and apply product needs and requirements from a diverse set of organizational stakeholders, and to communicate effectively with non-technical collaborators
- Fluency in or high comfort level working with the programming languages of the modern web: HTML5, CSS, JavaScript, web services & APIs, etc
- The ability to manage and maintain healthy vendor relationships, and the ability to seek and evaluate new high-quality vendors and contractors to supplement internal staff on a project-by-project basis
- Curiosity to stay on the cusp of software and product trends in the greater industry beyond non-profits
- Knowledge of and interest in conservation and birds a plus!