The Senior Communications Director, Digital Media, occupies a key leadership position at the heart of UN Foundation's core communications team. S/he will be a creative storyteller, a digital marketing specialist, and an inspiring manager, whose unique skill set will help ensure UN Foundation's renowned digital work remains ahead of the curve and is championed to UNF leaders and external partners. The ideal candidate will have first-rate editorial and digital marketing experience, unfettered creativity, and technical proficiency. S/he will be a leader in the organization and a UNF ambassador outside.
On a daily basis, the Senior Communications Director, Digital Media, will coordinate closely with other team leaders across editorial, creative, planning and other areas, to design and implement strategies and campaigns that are engaging as well as intellectually nourishing, and that help advance the priorities and issues of UN Foundation and our constituent campaigns and initiatives, as well as supporting the work of the United Nations and our partners.
We are working to build a team of goal-focused multi-skilled content creators, and an enjoyable environment where all team members collaborate to produce focused, innovative, engaging content across channels and formats. Within this framework, the Senior Communications Director, Digital Media will, like other communications leaders, manage a small team, and ensure the content we produce across channels is consistently on-brand and engages target audiences most effectively.
- Develop and oversee UN Foundation’s digital strategy to advance communications goals and organizational strategy
- Work closely with other team leaders to conceptualize goal-focused multimedia campaigns and outputs across platforms and formats, including, but not limited to, GIFs, videos, animations, infographics and podcasts, both as part of our strategic communications and leveraging opportunities in the news cycle,
- Manage the UN Foundation’s digital specialists within the wider communications team, fostering an enjoyable, collaborative environment, helping to improve workflow process and ensuring harmonious delivery of top-quality content on time and within budget.
- Be a leading voice at the cutting edge of digital communications and marketing, advising and sharing best practices and new tools.
- Plan and execute digital communications strategies, often with partners, for high level global events such as Social Good Summit and SDG Media Zones,
- Oversee functionality, efficiency, tone and relevance of all UN Foundation digital channels including website, email and social.
- Lead overall digital marketing strategy and oversee our marketing budget, across all channels, including paid, earned, and owned; also help build in-house expertise in digital marketing.
- Work with design team to manage the overall creative strategy, direction and digital brand standards for the Foundation and ensure consistency.
- Help identify key metrics in line with overall communications strategy, and monitor and optimize digital strategy based on their measurement.
- Develop mutually beneficial working relationships with relevant UN communicators, partners, agencies and media, continually seeking out productive opportunities for the UN Foundation.
- Represent the communications team to senior UNF leaders, and UNF to external audiences, including our Digital Collective community of practice, helping to position UNF as leaders in digital communications.
- Update internal and external partners on key successes and opportunities. Engage leadership to develop and execute action plans to address gaps.
- At least 12 years' experience with increasing seniority in digital communications, including both editorial and marketing.
- Proven track record of creating substantive, engaging content around UN Foundation-related issues.
- Considerable experience managing and inspiring teams to work effectively and creatively
- Experience designing innovative digital marketing strategies that demonstrate ROI and support overall organizational goals.
- Experience with paid digital media, including utilizing services such as Google Adwords, Outbrain, Facebook for Business and Twitter for Business to drive digital growth and engagement with key audiences.
- Experience using metrics and analytics to drive strategy and increase engagement
- Working knowledge of UN and multilateral institutions preferred, as well as experience with international audiences
- Ability to multi-task in a fast-paced, often rapidly changing environment while demonstrating grace and humor at all times.
- Strong teamwork, planning and project management skills.
- Excellent oral and written communications skills, with sharp attention to detail, and solid judgment.
- Ability to meet regular attendance/tardiness policy;
- Ability to work under pressure and handle stress;