The Membership and Marketing Director is responsible for the implementation of membership strategies representing the YMCA mission, policies and Christian Principles. They develop membership efforts that support the programs and services of the YMCA of Columbia-Willamette ensuring membership goals are achieved and provide communication between the association, branch, members and community to guarantee satisfaction and quality of service.
Areas of Responsibility:
- Drives membership enrollment including meeting/exceeding revenue goal (net) for new and existing membership and optimizes the branches membership mix to grow revenue and improve the member’s experience.
- Supervise 1 full time and approximately 15 part time staff. Manage staffing, training and supervision of membership team including the Membership Engagement Associate, Welcome Center staff and Building Supervisor staff.
- Coordinate marketing efforts to maximize enrollments and provides ongoing support to the Executive Director on related issues.
- Foster a climate of innovation.
- Promote program and membership enrollment in interactions with existing members and the community at large. Works with a team to coordinate program registration, including logistics to support phone, walk-in and online registration.
- Collaborate with the Executive Director, association marketing communications team and branch leadership teams and Program Directors to execute enrollment and marketing plans for the branch.
- Oversee the identification and follow-up on opportunities to increase membership and convert prospects to members.
- Leverage marketing resources and drive frequent/regular community, web and social media communication an engagement.
- Give leadership to the “tour” process to include lead by example opportunities for staff learning Membership Engagement and Retention.
- Gather data about member satisfaction and interests to ensure connection to programs and services.
- Collaborate regularly with branch leadership, program operations and other related teams to ensure the member experience is consistent, integrated and aligned with member needs.
- Oversee new and returning member and connecting them in our KICKSTART Wellness Engagement program.
- Collaborate with Membership Engagement Director and ensure welcome center operations align with member experience, member acquisition and member administrations goals.
- Review memberships and program registrations, as well as cancellations for follow-up.
- Organize membership events at the YMCA.
- Support the Financial Assistance process for membership and programs.
- Provide outstanding customer service to all members, guests, staff and the community at-large.
- Develop and implement annual membership growth and retention goals and objectives that include monthly weekly and daily action plans. Responsible for management of development budget.
- Ensure individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills. Conduct staff meetings and trainings.
- Establish positive, result-oriented relationships with area businesses, corporations, and organizations.
- Oversee all aspects of membership sales, terminations, and exit interviews, including monitoring monthly membership goals, statistics, enrollment procedures, membership inquiries, tours, follow-up calls, closing ratios, and other recruitment efforts as identified by the Y member solutions.
- Maintain daily sales tracking.
- Monitor local competition and national trends.
- Track all advertising response and determine effectiveness of campaign/promotion.
- Distribute New Member Survey.
- Update Message on Hold as needed.
- Attend board meetings as requested and give updates.
Educational Background:
Bachelor’s degree with an emphasis in public relations or business administration
Skills/Experience:
- Two (2) plus years’ experience in sales, customer service, membership or a related field
- Possess strong oral and written communication skills
- Experience with budget management
- Must be an energetic, creative, and goal-oriented person
- Must have good knowledge of basic business principles, sound reasoning, ability, and a high aptitude for working with people
- Must pass YMCA background check
Preferred Qualifications:
- Supervisory/management experience
Essential Functions
- Demonstrate physical, emotional, and intellectual competencies necessary for good judgement when performing assigned duties.
- Demonstrate a goal oriented attitude
- Ability to follow through with projects and tasks
- Demonstrate leadership abilities
- Superb relational skills
- Have effective communication skills
- Have the ability to multi-task
- Ability to lift 50 lbs.
- Ability to communicate well to people of all ages
- Incorporate and Model our YMCA Christian principles into your work
Compensation/Benefits:
Salary: $35,000.00 - $40,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 17 2018
Active Until:
Jul 18 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit