As the Senior Managing Director of Content Strategy you will be responsible for creating a content strategy practice at Teach For America that spans all digital channels and communications. This is a once in a lifetime opportunity to be at the heart of a strategic shift in how a large, complex not-for-profit communicates in digital channels, and you will be empowered to build this new function in the mold of your professional expertise. You will be comfortable with getting into the weeds of each of the core functions within the team and have the experience to look above each tactic to know how content, user experience and design can work well together in a modern marketing organization. You will also be a strong manager who knows when to delegate work to other team members so that the newly-formed Content Strategy team is operating efficiently.
The Senior Managing Director of Content Strategy will report to the Vice President of Digital Content and Channels and serve as one of three senior deputies on the leadership team of Teach For America’s digital marketing organization.
- Establish a foundation and rationale for content strategy at Teach For America based on a user-first approach that can be communicated to senior leaders across the organization
- Work in partnership with your Managing Director of Content to define and document a strategy that demonstrates how content can be created, deployed, measured and refined to meet user needs and support the goals of Teach For America
- Lead a team of specialists from the Content Strategy team with disciplines in Content Strategy, User Experience, and Copywriting
- Establish a process for using data-driven insights, shifts in the market, and technology advancements to evolve the underlying content strategy, and communicate these changes to the organization
- Develop standards and best practices for creation, management, maintenance, and governance of content, overseeing both editorial and technological processes in an agile/Lean UX environment
- Ensure that your team is measuring and evaluating content quality on an ongoing basis and using research and data to ensure content effectiveness
- Establish and maintain a workflow for requesting, creating, publishing, evaluating, and retiring content
- Ensure all content that is published is properly edited, quality controlled, and upholds Teach For America’s strong commitment to diversity, equity, and inclusion
- Own the establishment of SEO standards and ensure that your team adheres to them as they enter content into Teach for America’s content management system (CMS)
- Help drive the improvement of Teach For America’s CMS (Drupal) and related tools for ensuring traceability of content
Leadership and Collaboration
- Advocate for and operate under an agile/Lean UX environment with confidence
- Meet specific annual quantitative goals for recruitment growth and corps members and alumni satisfaction
- Lead a team of writers, content strategists, user experience designers, and multi-talented content specialists
- Inspire subject matter experts within your team to live the values that Teach For America represents, leading through example with an emphasis on delivering quality work every time
- Be an influential voice for best practices in content strategy, user experience, design, and technology and be passionate about the role content can play in providing value to users
- 10 years of experience in content strategy at an agency, not-for-profit, or in a complex corporate environment with a large national or multi-national organization; experience at an organization with a regional or distributed model preferred
- Deep expertise in user experience
- A demonstrated understanding of the different specialist skill sets that are required to deliver on content strategy recommendations
- Experience in applying data analysis to content to form insights
- Fluency in conducting content audits, creating taxonomies, developing tagging structures, designing content models, and managing teams of strategists who take on any number of these activities
- Experience working with editorial teams, software engineers, and creative directors
- Proven experience leading teams and are skilled at attracting and retaining staff, creating clarity in ambiguity, and developing, motivating, and unifying individuals
- Exceptional presentation skills
- An understanding of marketing and digital strategy principles
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
- An exceptional writer and oral communicator, including the skills to write in others’ voices and in edit others’ work
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintain a sense of possibility in the face of obstacles, and balances both short- and long-term results
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1-2 trips per month; some weekend and evening work expected
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included.