The Special Events and Marketing Manager is a full-time position and is responsible for facilitation of all events that are not reoccurring and generally takes place once a year and other special events/projects. This position is also responsible for overseeing the fundraising financial development. Builds the community’s understanding of the YMCA’s cause and impact. Develops and implements effective marketing and communication strategies. This position is under the direction of the Director of Donor Relations.
Areas of Responsibility:
- Plans, coordinates, and executes all service oriented events/projects to include, but not limited to community days, grand openings, and any other events.
- Assists Director of Donor Relations in the development of the annual budget for all fund raising and special events, to include a comparison-based program fee schedule. Upon approval, implement and manage the program budget and track performance. Identify significant variances and recommend corrective actions to maintain budgetary goals.
- Establishes and maintains effective working relationships with funding sources, community organizations, and leaders.
- Works closely with the Director of Donor Relations and Board of Management and serves as a staff liaison to the Fund Development Committee, Public Relations Committee, and Special Event Committee.
- Duties and Responsibilities include the following. Other duties may be assigned
- Manages all aspects of all annual fundraising events program to include, but not limited to:
- Coordinating with event committees to form an Ad Hoc Committee for each event.
- Developing a plan of action in coordination with the Director of Donor Relations and Committee Chair
- Soliciting and securing event sponsors.
- Prepares a monthly report for the Board of Management meetings. Attend all Board of Management meetings.
- Seeks and develops new fund raising events, sources, and sponsors. Knowledge of development/fundraising concepts and appropriate solicitation and cultivation techniques.
- Develops external communication strategies in conjunction with the Director of Donor Relations.
- Writes all media releases and maintains positive relationships with local media. Develop and publish annual report and newsletters.
- Administers and maintains the sponsor and donation database for all events and fundraising.
- Provides an oversight of event volunteers, manage and maintain proper records of the ASYMCA volunteers.
- Keeps up-to-date on national policies of the YMCA of the USA and the Armed Services YMCA of the USA that affect the organization’s ability to advertise and create print or digital material.
- Serves as a public representation of the organization at the request of the Director of Donor Relations.
- Strong interpersonal/human relations skills and able to deal with a wide range of relationships and situations. Must be able to negotiate and resolve conflict effectively in a professional and positive demeanor.
- Has an understanding of the military culture and non-profit organizations.
- Detail oriented with excellent follow up skills. Highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines.
- Able to maintain confidentiality of program and branch information.
- Team player; motivated to achieve personal, team and organization goals.
- Creative problem solver who enjoys new challenges.
- Adheres to ASYMCA’s organizational policies and procedures.
Educational Background:
Associate or Bachelor’s Degree in Public Relations, Marketing, Communications, Development, or Business Management is desired.
Skills/Experience:
- Minimum 5 years related experience in fundraising, public relations, media relations, event planning and volunteer management.
- Bachelor's degree in related field preferred or equivalent combination of education and experience.
- Excellent personal computer skills and experience with standard business software.
- Must have good interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
- Experience with budgeting and finance is desired.
- Highly proficient in Microsoft Office, database management, and donor database systems.
- Able to work a flexible schedule including nights, weekends, and holidays.
- Able to travel, as required.
- Able to successfully pass a background check.
Job Function:
Organization Info
Listing Stats
Post Date:
May 11 2018
Active Until:
Jun 11 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit